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The Difference Between Marketing to Consumers and Businesses messaging

I recently led a "How to Create a Clear Marketing Message" workshop for the Women in Business NB Entrepreneurship 101 program. This two-hour session was designed to help women clarify their...

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Itā€™s Time to speak Your Dreams into Existence mindset

It’s time to speak our dreams into existence.
As women, we’ve been told to be modest and not brag. Society tells us not to dream too big in case we get hurt. Forget that!


When we share...

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Transform Your Marketing Strategy with a Detailed Buyer Persona audience content creation marketing

Every day feels like a battle. You work hard, create content, run ads, but nothing seems to connect. You worry that you’re not reaching the right people. This constant doubt is draining and...

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Your Marketing Strategy Probably Isnā€™t Even a Strategy marketing

As a small business owner, you wear many hats, and marketing might not be your favourite one. You might feel like you're always playing catch-up with the latest social media algorithms or email...

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Rethinking Instagram's New Subscription Tiers: Why More Isn't Always Better content creation

Instagram now offers subscription options, charging $14.99 to $349.00 to boost your account's visibility. This might seem like a great deal at first, but let’s consider why it may not be...

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Legal Threats Lurking? Ensure Your Website is Bulletproof website tips

Creating your website should be a breeze, not a burden. You don't need to be a tech genius to craft a stunning website that ticks all the legal boxes.

Every day, I meet with clients who operate...

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