Helping You Grow Your Business

"Six months. Twelve subscribers. Three are family."

You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on y...

"Nobody wants another ‘10% off’ popup."

They tell you to “build your list.” They make it sound so simple. Just offer a freebie, they say. A checklist. A guide. An “ethical bribe.”

And so you do. You...

They ask you to write another email. And you’d rather scrub your grout with a toothbrush.

You know you need to email your list. You know it’s the only marketing channel you actually own. But the thou...

They ask your price. Your voice goes up like a question.

You feel a hot flush of panic. You start explaining. You justify. You might even offer a discount before they've even blinked. You're so worri...

Fifteen seconds into explaining. Their eyes glaze over.

You know the look. That polite nod. The smile that doesn't quite reach their eyes. The person who asked what you do is now mentally writing the...

Let's play a game. It's called "I know I need to email my list, but I'd rather scrub my grout with a toothbrush."

Sound familiar?

It's not that you don't have anything to offer. It's that the pressu...

You know that feeling right before you hit 'send' on a newsletter? That little voice that whispers, "Am I annoying them? Is everyone going to unsubscribe? Does this make me look like a desperate, spam...

You know what nobody tells you about running a business? That you'd spend more time writing Instagram captions than actually doing the work you want to do. The work you're good at. The work that actua...