POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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The marketing tactic I refuse to use
Someone asked me at a workshop last week: “What’s your cold outreach strategy?” I said, “I don’t do cold outreach.” You should’ve seen their face. Like I’d just admitted I sacrifice small animals under a full moon or something equally unhinged. But here’s the truth: cold outreach feels spammy to me. And I’m not doing…
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The trap I didn’t see coming (and you might not either)
The trap I didn’t see coming (and you might not either) Here’s a question worth 10 minutes of your time today: If you needed to move your website tomorrow, how hard would it be? Not “would you want to” – how hard would it actually be to take everything with you? I’ve been on Kajabi…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
Latest Reads
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
READ THE POST →
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They click “About” – then they run.
Most businesses treat their “About Us” page like a dry, boring resume. But did you know it’s usually the second most-visited page on a website? They are usually filled with long stories and big words that do not actually mean anything. You have probably seen them—the ones that use jargon to sound important but leave…
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
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Your site needs an FAQ. Seriously.
Your site needs an FAQ. Seriously. You’ve probably had this thought more than once. If more people saw this, it would work. It feels logical. Your stuff is good. Your offer makes sense. The business has legs. The only thing missing, it seems, is eyeballs. More traffic. More reach. More people at the door. So…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places