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Small Business Pricing: Stop Apologizing for What You Charge ai & automation pricing & sales strategy & foundations

They ask your price. Your voice goes up like a question.

You feel a hot flush of panic. You start explaining. You justify. You might even offer a discount before they've even blinked. You're so worri...

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Learn from Competitors Without the Comparison Trap ai & automation pricing & sales social media strategy & foundations

You're scrolling through your social media feed, and there it is again – another post from your competitor showing their latest success.

Their bright pictures, glowing customer reviews, and cool new ...

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Why Your Customers Don't Understand What You Do (And How to Fix It) pricing & sales seo & visibility social media

You're offering incredible products or services, but you're missing out if people don’t associate your name with a specific solution. 

When I started my business in 2014, I focused on helping busines...

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Rethinking Instagram's New Subscription Tiers: Why More Isn't Always Better pricing & sales seo & visibility social media

Instagram now offers subscription options, charging $14.99 to $349.00 to boost your account's visibility. This might seem like a great deal at first, but let’s consider why it may not be beneficial fo...

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Unlock Growth: Strategies for Reaching Untapped Markets pricing & sales seo & visibility strategy & foundations

I recently had a reader reach out, struggling with how to reach an audience who doesn't even know her product/service exists. She runs a 3D printing business, so this week, we're going to help her out...

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