The 10-Minute Google Business Strategy That Brings Clients
Let me guess. You've spent hours agonizing over your Instagram grid, trying to find the perfect filter, writing and rewriting captions… all for a handful of likes and a DM from a bot.
Meanwhile, your Google Business Profile is sitting there like a sad, neglected houseplant.
You probably set it up once, filled out a few fields, and then promptly forgot it existed. And in doing so, you're ignoring the single most powerful, high-intent client-attraction tool you have at your disposal.
Here's a gut punch for you: 97% of people look for local businesses on the internet. And where do they look? Not on Instagram. They look on Google. And 64% of them use a Google Business Profile to find contact info.
While you're chasing vanity metrics on social media, your ideal clients are literally typing "service you provide near me" into a search bar, and you're not even showing up. They are ready to buy, and you are invisible.
The 10-Minute Weekly Google Business Workflow
Do this once a week. Set a timer. It's that simple.
Step 1: Upload One Photo (2 minutes)
Seriously. Just one. It doesn't have to be a professional photoshoot. It can be:
- A behind-the-scenes shot of your workspace.
- A screenshot of a nice thing a client said.
- A picture of your dog "helping" you work.
Why this works: Businesses with photos receive 42% more requests for driving directions and 35% more clicks through to their websites. Photos signal to Google that you're an active, legitimate business.
Step 2: Write One Google Post (5 minutes)
A Google Post is like a mini-blog post that shows up right on your profile. It's not complicated. You don't need to be a brilliant copywriter. Just answer one of these questions:
- What's a common question you get from clients?
- What's one small tip you can share related to your service?
- What's something you're working on this week?
Keep it short (100-300 words), add the photo you just uploaded, and link back to your website. Done.
Why this works: It keeps your profile fresh and provides keyword-rich content that helps you rank for more search terms. It's free advertising.
That's It. You're Done.
Ten minutes. Once a week.
While everyone else is burning out on the content treadmill, you'll be quietly building a lead-generation machine that works for you 24/7. You'll be showing up when and where it actually matters: at the exact moment someone is looking for a solution you provide.
Your Google Business Profile isn't just a listing; it's your most important digital storefront. Stop letting it get dusty.
Your Invitation
This week, set a timer for 10 minutes. Follow the three steps above. That's it. You don't need to do more. You just need to do what works.
Stop chasing likes and start attracting clients who are already looking for you.
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