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Sell to Win: Master the PAS Formula

 

Copywriting is a great tool to use to capture your customer's attention and increase sales. One of the most popular formulas used in copywriting...

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How to Research Your Competitor’s Content

 

Your company's product competitors are not the same as content competitors. Two companies can sell similar products but produce very different...

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How To Organize your Email List

 

Email segmentation allows you to better manage your email list. This allows you to organize your audience based on interests, purchases, or any...

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The Importance of Having an Email List

 

The first question I get asked is, “Why do I need an email list?”

Because the majority of online sales take place through email...

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How to Plan a Brand Photoshoot

 

Brand photography is a way to show your brand with images. These images can represent your tone, products, business space and team. Don’t...

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Why is a Sales Funnel Important?

 

A sales funnel is how you move your leads through the sales process. Starting from the very first exposure and ending with happy customers.

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How to Increase Email Open Rates

 

Are you noticing that your email open rates are on a decline? If you answered yes, review these strategies to bring that rate back up and fast.

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Boost Website Conversions: 3 Important Elements You’re Missing

 

Making the most of your website is key to getting leads, subscribers and sales.

Your website is up and running, but it isn't making sales or...

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Content Upgrades: What They Are and Why You Need to Use Them 

 

Content upgrades are a great way to grow your email list.

A content upgrade is a bonus piece of content that you offer on your blog/website as a...

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Brand Storytelling Benefits: The Importance of a Brand Narrative and Where to Start

 

For a long time, marketing and advertising focused on the brand or business talking "at them," not "with them." It was a one-sided conversation....

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