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Copywriting is a great tool to use to capture your customer's attention and increase sales. One of the most popular formulas used in copywriting...

Your company's product competitors are not the same as content competitors. Two companies can sell similar products but produce very different...

Email segmentation allows you to better manage your email list. This allows you to organize your audience based on interests, purchases, or any...

The first question I get asked is, “Why do I need an email list?”

Because the majority of online sales take place through email...

Brand photography is a way to show your brand with images. These images can represent your tone, products, business space and team. Don’t...

A sales funnel is how you move your leads through the sales process. Starting from the very first exposure and ending with happy customers.

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Are you noticing that your email open rates are on a decline? If you answered yes, review these strategies to bring that rate back up and fast.

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Making the most of your website is key to getting leads, subscribers and sales.

Your website is up and running, but it isn't making sales or...

Content upgrades are a great way to grow your email list.

A content upgrade is a bonus piece of content that you offer on your blog/website as a...

For a long time, marketing and advertising focused on the brand or business talking "at them," not "with them." It was a one-sided conversation....