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The Marketing Clarity Crisis: Why Clear is Better Than Creative brand messaging seo & visibility strategy & foundations

You have 47 different ways to describe your business. None of them feel right.

You've tried to be clever. You've tried to be unique. You've spent hours trying to find a new way to say what you do, be...

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Why Does Nobody Understand What My Business Does? How to Describe Your Business Clearly. ai & automation brand messaging copywriting email marketing seo & visibility

Fifteen seconds into explaining. Their eyes glaze over.

You know the look. That polite nod. The smile that doesn't quite reach their eyes. The person who asked what you do is now mentally writing the...

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The Difference Between Marketing to Consumers and Businesses brand messaging seo & visibility strategy & foundations website & conversion

I recently led a "How to Create a Clear Marketing Message" workshop for the Women in Business NB Entrepreneurship 101 program. This two-hour session was designed to help women clarify their messaging ...

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3 Essential Header Improvements to Elevate Your Website brand messaging content creation social media strategy & foundations website & conversion

Having a solid digital presence starts with your website—it's the foundation.

People might hear about you through friends or social media, but they visit your website for the full story. They're look...

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Creating Consistency with StoryBrand: Unleashing the Power of Branding and Digital Marketing brand messaging content creation seo & visibility strategy & foundations website & conversion

In today's digital world, grabbing the attention of your target audience is a challenge. And without a consistent messaging strategy, businesses face an even bigger problem. That's where the StoryBran...

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Understanding Brand Messaging brand messaging content creation strategy & foundations website & conversion

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At its core, Brand Messaging is like the personality of your brand - it's the language, tone, and content that you use to communicate the essence and values of your brand to your audience. It's the...

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From Words to Stories: Transforming Your Email Marketing with Storytelling Techniques ai & automation brand messaging content creation email marketing strategy & foundations

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Storytelling has always been a powerful tool that captivates and engages audiences. In the realm of email marketing, the art of storytelling can make a significant difference in how your subscriber...

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