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How to Research Your Competitor’s Content

 

Your company's product competitors are not the same as content competitors. Two companies can sell similar products but produce very different content. We recommend doing a content analysis.

What is a competitive content analysis?

You want to find companies that provide content for your...

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How To Organize your Email List

Email segmentation allows you to better manage your email list. This allows you to organize your audience based on interests, purchases, or any way you want. By paying attention to your subscribers' interests, you can then cater to them. You will then start to notice higher engagement rates and...

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The Importance of Having an Email List

 

The first question I get asked is, “Why do I need an email list?”

Because the majority of online sales take place through email marketing. Email is 40 times more effective than Facebook and Twitter. You get higher click-through rates in emails vs tweets.

Having an email list is...

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How to Plan a Brand Photoshoot

 

Brand photography is a way to show your brand with images. These images can represent your tone, products, business space and team. Don’t settle for only a great headshot.

Investing in brand photos in this creates a sense of trust. Find a photographer that you feel comfortable in...

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Why is a Sales Funnel Important?

 

A sales funnel is how you move your leads through the sales process. Starting from the very first exposure and ending with happy customers.

It’s a visual representation of a customer’s purchasing path.

It’s called a sales “funnel” because it’s shaped...

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How to Increase Email Open Rates

 

Are you noticing that your email open rates are on a decline? If you answered yes, review these strategies to bring that rate back up and fast.

Low email open rates can impact your sales, and we don't want that.

To better understand how to make that increase happen, let's dive into what an...

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Boost Website Conversions: 3 Important Elements You’re Missing

 

Making the most of your website is key to getting leads, subscribers and sales.

Your website is up and running, but it isn't making sales or getting leads. You keep hitting refresh, waiting for that first sale, and nothing happens. 

I get it, most business owners DIY...

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Content Upgrades: What They Are and Why You Need to Use Them 

 

Content upgrades are a great way to grow your email list.

A content upgrade is a bonus piece of content that you offer on your blog/website as a bonus to the reader. It's more than giving away free content, the reader must enter their email address to receive that extra content.

Once they...

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Brand Storytelling Benefits: The Importance of a Brand Narrative and Where to Start

 

For a long time, marketing and advertising focused on the brand or business talking "at them," not "with them." It was a one-sided conversation. Consumers now embrace a more open/transparent marketing approach.

People gravitate to the businesses that put effort into growing connections....

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Include These Privacy Laws On Your Website

Having a privacy policy on your website is required by law in most countries.

Privacy policies need to define how a business (website owner) collects, stores, protects and uses personal information provided by users.

Many third-party services (like Facebook advertising) require you have a valid...

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Prepare Your Pixel for Apple's IOS 14 Update
 Apple has announced changes with iOS 14 that will impact how Facebook receives and processes conversion events from tools like the Facebook pixel. 
 
Apple will begin to require that apps in the App Store that engage in what Apple defines as "tracking" to show a prompt to iOS 14...
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Instagram Disabled My Account-No 5

It's been 4 weeks today that Instagram locked me out of my account. This has been a stressful process and you have no control over anything and no contact to try and help… but I do have some different news today 🎉

As soon as my account was restored I immediately downloaded my content...

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