About Services Free Resources Content Store
Summer Camp Waitlist

There's a reason your offer isn't selling


You never had the right message.
Now AI content is flooding every platform, and your
voice is getting drowned out before it even has a chance.


Summer Camp Waitlist

You were told social media was the key 🔑


That if you just posted enough, said it the right way, tried the trending sound, stayed consistent
 your business would grow.
So you showed up. You tried the tricks.
You bought the programs.
You followed the calendars.
You even kept going when it felt like shouting into the void.

But the sales didn’t come.

And when that happens long enough, it’s easy to think it’s you.
Maybe you’re not clear enough.
Maybe your offer is off.
Maybe you're just not cut out for this.

But the real problem is this:
You were told to build the outside first.
No one showed you what should be at the centre.

Summer Camp Waitlist

You’ve built something real.
Now it needs to show up that way.

You know your work helps people.
You’ve seen the results. You’ve earned trust.
But when someone finds you online, that’s not what they see.

You’re not sure what to put on your website.
You’ve thought about a freebie or email list, but stalled before you started.
You’ve opened ChatGPT, stared at the screen, and closed it again.

You’re not behind.
You’re not missing the “consistent content” gene.
You’ve just never been shown how to build the part that makes all of it easier.

The words that move people.
The tools that actually help.
The systems that don’t crumble the second life gets busy.

Summer Camp Waitlist

Your people are still waiting.
This is how they finally find you.


Right now, your business isn’t showing up the way it should.
The work is there. The value is there. But the clarity is missing.

It’s not about more content.
It’s about having one message that ties it all together.
So when someone finds you — wherever they find you — they understand what you do, why it matters, and what to do next.

You don’t need another formula.
You need a way of showing up that fits how you work and how you think.

This is how you finally feel proud of what people see.

Summer Camp Waitlist

Make people land on your site and say, ‘Yes. This.’


You’re not trying to become an influencer.
You don’t need to go viral.
You want people to land on your site and say, “Yes. This.”

In Summer Camp, we give you what makes that possible:

  • A message that feels like you and moves people to buy
  • Clear, useful words you can use everywhere
  • AI tools that help you write faster and delegate without losing your voice
  • A setup that connects the dots so you’re not reinventing the wheel every time
Pssst....This is the part that makes everything else easier.

Summer Camp Waitlist

This is Guided. Practical.
And Personal.


Hi, I’m Erica.

I’m a copywriter and Message-Builder who helps business owners stop second-guessing their strategy every other week and finally put it together so it leads to more sales.

I’ve helped hundreds of entrepreneurs find the right words and make it easier to know what to say, how to say it, and how to make small tweaks without burning it all down.

I’ve sold GPTs that actually save time.
And I’ve been brought into business networks to talk about turning AI into a trusted team member — not just another writing tool.

I don’t teach hacks.
I don’t push pressure.
And I definitely don’t tell you the “Right Way.”

I help you build something that works — for YOU.
Because at the end of the day, you get to make the rules.
Not Meta. Not TikTok. Not Google.

Summer Camp Waitlist

Not more content. Just the right words.


These aren’t from Summer Camp–they’re from other women who’ve worked with me through workshops, tools, and strategy sessions.

If this sounds like the kind of support you’ve been missing, you’re in the right place.

Built to work the way you do

We start July 2. Eight weeks to rebuild your message, your tools, and the way you show up.

The Foundation

Three full days to build what most people skip.

  • A message that makes your offer make sense
  • Website copy that helps people stay and say yes
  • A simple sales path that runs even when you’re not online

The Support

Five short calls where we:

  • Help you talk about your work in a way that sells
  • Build GPTs that write like you (so it’s faster)
  • Make everything work together, so you’re not starting over each time

Real Help Between Sessions

This isn’t a course. It’s a done-together rebuild.

  • Voxer access for help when you’re stuck
  • Weekly feedback on your draft
  • Support that keeps you going when life gets full

Summer Camp Waitlist

What It Costs

$1500 CAD
Includes all 8 weeks – three full-day working sessions, five shorter calls, ongoing support, and personalized feedback.

Plus: Full access to my library of custom GPTs – tools trained on real messaging to help you write faster and show up like yourself.

All calls are recorded.
We need a minimum of 5 people to run Summer Camp.


There are only 10 spots total.

First session starts July 2 at 10:00am ET.

Hold your seat for Summer Camp


You’re committing to join if the program runs.
We need 5 participants to move forward. No payment yet–just your spot reserved and your name on the list.

 

You’re not too late.


But you’re getting drowned out by people who don’t care as much as you do.

AI is flooding every feed with louder, faster, emptier content.
And the work you’ve poured yourself into — the real, human kind — is getting buried beside it.

Not because it’s not good.
But because it was never given the words to show people why it matters.

You’re not here to perform.
You’re not chasing reach.
You want to make an impact with the right people — and still sound like yourself when you do it.

That’s what we build in Summer Camp.
A message strong enough to stand out.
Tools that carry your voice without watering it down.
And a way to show up that finally reflects what you’re really about.

Summer Camp Waitlist