I recently had a reader reach out, struggling with how to reach an audience who doesn't even know her product/service exists. She runs a 3D printing business, so this week, we're going to help her out!

Why It Matters: Learning to reach customers who aren't looking for what you offer can bring new opportunities, boost brand awareness, and increase sales without facing direct competition.

Why It's Tricky: Many struggle with this because they:

1. Don't know unique ways to market.
2. Fear trying new marketing methods.
3. Unsure how to tell customers about their product/service.
4. Find it hard to interest a specific group.
5. Don't know how to stand out from the crowd.

Running a 3D Printing Business: Imagine you run a 3D printing business. Your printer can create replacement parts, unique gifts, or customized items. However, many potential customers may not realize the full range of possibilities your 3D printing service offers.

But don't worry! Here's how you can tackle these challenges step by step:

Step 1: Identify Problems and Educate with Fun Content

Start by brainstorming and listing all the problems your 3D printing service can solve. Think about how it can provide quick and affordable replacement parts, personalized gifts, or custom prototypes. Create engaging content that showcases these solutions and their real-world applications to capture interest effectively.

Step 2: Engage with Interactive Demonstrations

Offer hands-on demonstrations or virtual experiences showcasing the 3D printing process in action. Show potential customers how they can create custom designs, visualize prototypes, or see their ideas come to life with your 3D printer.

Step 3: Inspire Curiosity and Teamwork

Highlight the benefits of your 3D printing service, emphasizing its ability to address customers' needs efficiently and creatively. Illustrate how embracing innovative solutions like 3D printing can lead to personalized, cost-effective products that meet specific requirements.

By creating compelling content that showcases the solutions your 3D printing business offers, engages customers interactively, and highlights the unique benefits of your service, you can attract the attention of a broader audience. Experiment with new marketing strategies, showcase your expertise, and watch your 3D printing business connect with customers who may not have considered your services before.

If you're struggling with something, please email me. I would be honoured to help you out. When we work together, we all grow.