Helping You Grow Your Business

Businesswoman assessing Instagram's new subscription features on her smartphone for strategic social media engagement"

Rethinking Instagram's New Subscription Tiers: Why More Isn't Always Better

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Instagram now offers subscription options, charging $14.99 to $349.00 to boost your account's visibility. This might seem like a great deal at first, but let’s consider why it may not be beneficial for everyone.


More Exposure Doesn’t Always Mean More Sales

Seeing your posts more often doesn’t guarantee people will buy what you’re selling. It’s crucial that your content connects with your audience effectively. If it doesn’t, even the extra visibility won’t convert viewers into buyers. For tips on creating content that converts, check out Streamline Your Marketing Approach for Authentic Connections.

Stick to What Works

Don’t change your strategy every time Instagram updates its features. If you have a strategy that works, stick with it. Your loyal followers will stay because they love your content, not because they see you more often. Understand more about staying true to your brand in Confronting Imposter Syndrome: A Movement for Authentic Growth.

Social Media is About Connections, Not Just Ads

People use social media to make connections, not just to see ads. Focus on creating meaningful content rather than simply paying for more exposure. Learn how to engage more effectively in our post Brand Storytelling Benefits: The Importance of a Brand Narrative and Where to Start.


What You Should Do Instead

Keep Creating Engaging Content

Maintain your focus on producing interesting and valuable content. This naturally attracts people who are interested in what you offer.

Know Your Audience

Really understand who you’re talking to. This helps you create messages and content that resonate personally with them.

Engage More

Focus on engaging with the people who already follow you. Real interactions can expose your content to more people.


While paying for more visibility on Instagram can be tempting, it’s not always necessary or effective. Instead, focus on making your content great and building genuine connections. This approach is not only more sustainable but also more likely to help your business grow in a meaningful way.


How to Design a Sales Funnel that Gets Results in 5 Simple Steps

If you implement these strategies, you will get a return on your investment almost immediately!

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