Helping You Grow Your Business

Every post feels like begging.

If that thought has ever crossed your mind, you’re not alone. For introverts, the very idea of self-promotion can feel slimy, inauthentic, and just plain gross. You did...

They want to learn, not outsource. That's the secret your best clients wish you knew. They don't want you to do it for them. They want you to do it with them.

They don't want you to do it for them.
T...

They ask your price. Your voice goes up like a question.

You feel a hot flush of panic. You start explaining. You justify. You might even offer a discount before they've even blinked. You're so worri...

You're scrolling through your social media feed, and there it is again – another post from your competitor showing their latest success.

Their bright pictures, glowing customer reviews, and cool new ...

You're offering incredible products or services, but you're missing out if people don’t associate your name with a specific solution. 

When I started my business in 2014, I focused on helping busines...

Instagram now offers subscription options, charging $14.99 to $349.00 to boost your account's visibility. This might seem like a great deal at first, but let’s consider why it may not be beneficial fo...

I recently had a reader reach out, struggling with how to reach an audience who doesn't even know her product/service exists. She runs a 3D printing business, so this week, we're going to help her out...

Empathy is the key to unlocking successful marketing for small business owners. By understanding and empathizing with your customers' needs, desires, and pain points, you can create marketing messages...