POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting.…
Latest Reads
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
FROM THE FOUNDER
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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The Importance of Having an Email List
The first question I get asked is, “Why do I need an email list?” Because the majority of online sales take place through email marketing. Email is 40 times more effective than Facebook and Twitter. You get higher click-through rates in emails vs tweets. Having an email list is essential to having a thriving…
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How to Plan a Brand Photoshoot
Brand photography is a way to show your brand with images. These images can represent your tone, products, business space and team. Don’t settle for only a great headshot. Investing in brand photos in this creates a sense of trust. Find a photographer that you feel comfortable in front of and let them work…
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Why is a Sales Funnel Important?
A sales funnel is how you move your leads through the sales process. Starting from the very first exposure and ending with happy customers. It’s a visual representation of a customer’s purchasing path. It’s called a sales “funnel” because it’s shaped like an inverted pyramid. The top of the funnel is larger, indicating the…
Post Road Marketing • Saint John, NB
The Dispatch
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