POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting.…
Latest Reads
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
FROM THE FOUNDER
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Brand Storytelling Benefits: The Importance of a Brand Narrative and Where to Start
For a long time, marketing and advertising focused on the brand or business talking “at them,” not “with them.” It was a one-sided conversation. Consumers now embrace a more open/transparent marketing approach. People gravitate to the businesses that put effort into growing connections. Brand storytelling drives these connections. 7 Steps to Creating your own…
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Include These Privacy Laws On Your Website
Having a privacy policy on your website is required by law in most countries. Privacy policies need to define how a business (website owner) collects, stores, protects and uses personal information provided by users. Many third-party services (like Facebook advertising) require you have a valid privacy policy in place in order to comply with…
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Instagram Disabled My Account-No 5
It’s been 4 weeks today that Instagram locked me out of my account. This has been a stressful process and you have no control over anything and no contact to try and help… but I do have some different news today As soon as my account was restored I immediately downloaded my content so if…
Post Road Marketing • Saint John, NB
The Dispatch
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