Book a Call

Blog

Facebook Ads: The Key to Reaching Your Audience

 

Are you ready to take your business to the next level with Facebook ads? Whether you're a seasoned pro or just starting, it's important to understand the different types of ads available and how they can be used to achieve your business goals. This blog post will dive into the three main...

Continue Reading...
Pricing Strategies for Small Business Owners: How to Price Your Product or Service

 

Setting your rates may feel like an impossible task. You're concerned about what people will say. Will they purchase it at a specific cost? Is that too costly? Let's dissect this after putting all those anxious questions to rest.

Pricing involves several tactics, but the...

Continue Reading...
Unlock Your Target Audience: 5 Expert Tips

Are you struggling to connect with your audience? Don't worry; we've all been there. It's tough to know what people want and how to solve their problems if you don't know who they are. But don't despair! There are plenty of ways to get to know your audience better and establish those essential...

Continue Reading...
Why Businesses Should Use Testimonials to Succeed
Testimonials are an essential part of any business. They provide potential customers with an inside look at the quality of your products or services and can be a valuable source of feedback for businesses. 
 
Research has shown that 86% of people read online reviews before making a ...
Continue Reading...
Sell to Win: Master the PAS Formula

Copywriting is a great tool to use to capture your customer's attention and increase sales. One of the most popular formulas used in copywriting is the Problem, Agitate, and Solve formula. This formula helps to define the customer's problem and then build on it in order to create a sense of...

Continue Reading...
How to Research Your Competitor’s Content

 

Your company's product competitors are not the same as content competitors. Two companies can sell similar products but produce very different content. We recommend doing a content analysis.

What is a competitive content analysis?

You want to find companies that provide content for your...

Continue Reading...
How To Organize your Email List

Email segmentation allows you to better manage your email list. This allows you to organize your audience based on interests, purchases, or any way you want. By paying attention to your subscribers' interests, you can then cater to them. You will then start to notice higher engagement rates and...

Continue Reading...
The Importance of Having an Email List

 

The first question I get asked is, “Why do I need an email list?”

Because the majority of online sales take place through email marketing. Email is 40 times more effective than Facebook and Twitter. You get higher click-through rates in emails vs tweets.

Having an email list is...

Continue Reading...
How to Plan a Brand Photoshoot

 

Brand photography is a way to show your brand with images. These images can represent your tone, products, business space and team. Don’t settle for only a great headshot.

Investing in brand photos in this creates a sense of trust. Find a photographer that you feel comfortable in...

Continue Reading...
Why is a Sales Funnel Important?

 

A sales funnel is how you move your leads through the sales process. Starting from the very first exposure and ending with happy customers.

It’s a visual representation of a customer’s purchasing path.

It’s called a sales “funnel” because it’s shaped...

Continue Reading...
How to Increase Email Open Rates

 

Are you noticing that your email open rates are on a decline? If you answered yes, review these strategies to bring that rate back up and fast.

Low email open rates can impact your sales, and we don't want that.

To better understand how to make that increase happen, let's dive into what an...

Continue Reading...
Boost Website Conversions: 3 Important Elements You’re Missing

 

Making the most of your website is key to getting leads, subscribers and sales.

Your website is up and running, but it isn't making sales or getting leads. You keep hitting refresh, waiting for that first sale, and nothing happens. 

I get it, most business owners DIY...

Continue Reading...
1 2 3 4 5 6