POST ROAD MARKETING
The Weekly
Route Planner
A short weekly email for women business owners who are done with vague tips and tactic overload. One clear idea. Every Monday Past issues are all here.
2026
Why Isn’t My Marketing Working? It’s Not the Price
Charging $27 feels like the safe place to start. It usually turns out to be the most expensive. You’ve watched it happen in real time. A guru posts the screenshot. A $27 offer, hundreds of sales, a number big enough to make your eyes go wide. Sometimes it’s sitting right there inside the free community…
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Nobody Knows My Business Exists: What Your Website Lacks
People talk constantly about supporting local businesses. What nobody talks about is how unnecessarily difficult local businesses make it easy to actually hand over your money. For the past few weeks, I’ve been looking for a gift. I started with local boutique websites hoping to find something unique, and I kept hitting the same wall.…
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Why Marketing Isn’t Working When Your Head Is Full
Getting an official ADHD diagnosis last year was a bit of a shock. And also made complete sense of my entire life up to that point. Like, when you have an appointment at 2pm, the whole day is basically a write-off. I never understood that about myself. You have five hours before that appointment, so…
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AI for Small Business Marketing: Stop Waiting to Be Ready
This week I have a hot take. Pointing out that someone used AI to write their content is the new grammar policing. And grammar policing has never once made anyone a better writer. It just makes the person doing it feel superior for about four minutes. Nobody has ever died from a spelling mistake. Nobody’s…
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Brand Messaging Examples That Actually Drove Growth (Not Viral Chasing)
You’ve heard me say “brand messaging” probably a hundred times. And I’d bet half the time you’re hearing it, you’re nodding along but not totally sure what I actually mean. That’s not on you. Nobody talks about it plainly. Everyone’s selling you something else instead. Most of you are chasing followers. Engagement. Going viral. Because…
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Productive AI procrastination is still productive
Three years of watching AI content, and I genuinely could not tell you what I had to show for it. I played with platforms. My feed was full of people calling themselves experts. A lot of noise, not much payoff. Then the CustomGPT suite I built changed that a little. Sales came in. Okay, maybe…
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Q1 is done. Now look at it honestly.
Most small business owners have a general idea of how much money they made last quarter. They couldn’t tell you much beyond that. Which webpage brought in the most visitors? Whether those visitors did anything once they got there. Which part of their marketing actually moved someone toward buying, and which part just kept them…
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You might not own your own website
I am working on a situation right now that reminded me why I keep talking about this stuff. Someone had a website built years ago. She just had it updated by someone new. The newer developer ran into trouble, did not quite know how to fix it, and started going quiet on her. Now her…
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We’re automating loneliness now
I saw something this week that I haven’t been able to shake. A creator announced they’re automating their Instagram DM replies and then teaching a class on how to do it. Not scheduling, not email sequences. The actual back-and-forth with real people who reached out. I keep thinking about that alongside everything I read about…
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Your website is giving your competitor clients
Your website reads like a resume. Credentials. History. Awards. Everything you have accomplished and why you are the best option. Your customer landed on your page with one question. Can this person fix my problem? If your website does not answer that in the first five seconds, she leaves. She has four other tabs open,…
2025
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Before you set new goals, read this.
Feeling Behind? Here’s a Different Way to Look at It Right now, I feel like I’m behind. There’s too much in motion. Too many open loops. And definitely no work-life harmony to be found. I’ve been here before. Every time I start measuring myself against what’s not done, it looks like I’m standing still. That’s…
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Don’t hate me… but this part of your site needs to change
Don’t Hate Me… But This Part of Your Site Needs to Change Last week, I told you there was another small moment on your site that creates more friction than you would ever expect. It is subtle, familiar, and easy to miss because almost everyone does it without thinking. It is the social media icons…
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I’m trying to checkout but something on your site is stopping me
Why Your Customers Aren’t Telling You About This Problem Unfortunately, your customers won’t email you to say this. There is a moment on your website that almost no one pays attention to, and it is where more sales disappear than anywhere else. It happens right after someone enters their email into your pop-up. The Hidden…
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If your offer sounds like a tech manual, we need to talk
Let’s be honest. If your product description or sales page starts with “4 modules, 3 calls, handcrafted, ethically sourced, bonus video, unlimited access”… you’ve already lost her. You’re not selling a microwave. You’re offering a turning point. But somewhere along the way, the internet taught us to list features like we’re on QVC. To rattle…
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If farts in jars can sell, your offer can too.
You run a business. Ideas come easy to you. You probably have ten new ones before lunch. Half-mapped offers. Notes in your phone. Folders labelled “someday.” There’s nothing wrong with that. Until the pile of new ideas starts to bury the one that could actually work. That pressure to create something new all the time?…
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If effort paid off, you’d be a millionaire.
You’ve done what they told you. You bought the course. Downloaded the workbook. Filled out the template. You answered the three “smart” questions every program swears will fix your marketing: What do you do? Who is it for? Why does it matter? And yet… You’re still watching good posts die in silence. Still wondering why…
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What you’re giving is gold — here’s why they’re not seeing it.
You’ve got a folder. The one packed with free downloads, swipe files, and checklists you swore you’d “circle back to.” You’ve created some, saved a dozen more, and chances are — you’re still not sure what to do with any of them. But hey — you’re adding value, right? Here’s the hard truth: You don’t…