POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
postroadmarketing.com/blog
New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
-
The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
-
Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
-
Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting.…
Latest Reads
-
Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
FROM THE FOUNDER
-
Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
-
How to Increase Email Open Rates
Are you noticing that your email open rates are on a decline? If you answered yes, review these strategies to bring that rate back up and fast. Low email open rates can impact your sales, and we don’t want that. To better understand how to make that increase happen, let’s dive into what an…
-
Boost Website Conversions: 3 Important Elements You’re Missing
Making the most of your website is key to getting leads, subscribers and sales. Your website is up and running, but it isn’t making sales or getting leads. You keep hitting refresh, waiting for that first sale, and nothing happens. I get it, most business owners DIY their websites because they don’t have a large marketing budget. Or…
-
Content Upgrades: What They Are and Why You Need to Use Them
Content upgrades are a great way to grow your email list. A content upgrade is a bonus piece of content that you offer on your blog/website as a bonus to the reader. It’s more than giving away free content, the reader must enter their email address to receive that extra content. Once they complete…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places