POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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AI Marketing Tools for Small Business Owners Who Do It All
The Job You Do the Same Way Every Week My husband took a week and a half off recently. I had two very different reactions to that, and one of them wasn’t pretty. There was the voice that said, “You can’t go away that long.” And there was the other voice, the one that said,…
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Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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How to Plan a Brand Photoshoot
Most business owners have the same five photos on rotation. A headshot from a few years back, a stock photo of a laptop and coffee cup, maybe one blurry shot from a networking event. None of it shows what it’s actually like to work with you. A brand photoshoot fixes that. It’s a set of…
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Why is a Sales Funnel Important?
The word funnel gets thrown around so much in marketing that it’s starting to lose meaning. Course creators sell templates for them and software companies sell tools to build them. Somewhere in all that noise, the useful idea at the centre got buried. A sales funnel is the path a person travels from hearing about…
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How to Increase Email Open Rates
I still remember hitting send on an email I’d spent hours writing. Then I watched the open rate crawl in at half what I’d hoped for. That one stung, mostly because the content inside was actually good. I just couldn’t get anyone to click it open. That’s usually the part people get wrong. A low…
Post Road Marketing • Saint John, NB
The Dispatch
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