POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting.…
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
FROM THE FOUNDER
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Sell to Win: Master the PAS Formula
Copywriting is a great tool to use to capture your customer’s attention and increase sales. One of the most popular formulas used in copywriting is the Problem, Agitate, and Solve formula. This formula helps to define the customer’s problem and then build on it in order to create a sense of urgency for the…
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How to Research Your Competitor’s Content
Your company’s product competitors are not the same as content competitors. Two companies can sell similar products but produce very different content. We recommend doing a content analysis. What is a competitive content analysis? You want to find companies that provide content for your same target audience. Those companies are your content competitors. You…
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How To Organize your Email List
Email segmentation allows you to better manage your email list. This allows you to organize your audience based on interests, purchases, or any way you want. By paying attention to your subscribers’ interests, you can then cater to them. You will then start to notice higher engagement rates and better conversions. The benefits of…
Post Road Marketing • Saint John, NB
The Dispatch
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