POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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AI Marketing Tools for Small Business Owners Who Do It All
The Job You Do the Same Way Every Week My husband took a week and a half off recently. I had two very different reactions to that, and one of them wasn’t pretty. There was the voice that said, “You can’t go away that long.” And there was the other voice, the one that said,…
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Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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How to Research Your Competitor’s Content
Your product competitors and your content competitors are rarely the same businesses. Two companies can sell almost identical services. They can still produce completely different content, aimed at completely different moments in someone’s decision. Sorting out which is which changes how useful this research actually turns out to be. Anyone creating for the same audience…
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How To Organize your Email List
Most business owners send the same email to every single person on their list. A brand new subscriber gets the same message as a client who’s bought from you three times. That’s a missed opportunity, and it’s an easy one to fix. Email list segmentation means sorting your subscribers into groups based on what they’ve…
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The Importance of Having an Email List
Ask any experienced marketer where the money actually is, and most will point to the same place. Not the social platform with the biggest following. The email list. An email list is the people who’ve raised their hand and said they want to hear from you. No algorithm decides who sees your message, and no…
Post Road Marketing • Saint John, NB
The Dispatch
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