POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting.…
Latest Reads
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
FROM THE FOUNDER
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Pricing Strategies for Small Business Owners: How to Price Your Product or Service
Setting your rates may feel like an impossible task. You’re concerned about what people will say. Will they purchase it at a specific cost? Is that too costly? Let’s dissect this after putting all those anxious questions to rest. Pricing involves several tactics, but the main goal is to make money. IT’S OK TO MAKE MONEY. . Never…
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Unlock Your Target Audience: 5 Expert Tips
Are you struggling to connect with your audience? Don’t worry; we’ve all been there. It’s tough to know what people want and how to solve their problems if you don’t know who they are. But don’t despair! There are plenty of ways to get to know your audience better and establish those essential relationships….
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Why Businesses Should Use Testimonials to Succeed
Testimonials are an essential part of any business. They provide potential customers with an inside look at the quality of your products or services and can be a valuable source of feedback for businesses. Research has shown that 86% of people read online reviews before making a purchase – this illustrates how vital positive testimonials…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places