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Why Your Customers Don't Understand What You Do (And How to Fix It) marketing foundations

You're offering incredible products or services, but you're missing out if people don’t associate your name with a specific solution. 

When I started my business in 2014, I focused on helping busines...

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"Why Perfectionism Is Killing Your Marketing (And What to Do Instead) social media overwhelm

I get it—you’re an overachiever who doesn’t want to look stupid. You might worry that trying something new and failing will make you look unprofessional or inexperienced. But here’s the thing: if you ...

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The Difference Between Marketing to Consumers and Businesses marketing foundations

I recently led a "How to Create a Clear Marketing Message" workshop for the Women in Business NB Entrepreneurship 101 program. This two-hour session was designed to help women clarify their messaging ...

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It’s Time to speak Your Dreams into Existence mindset

It’s time to speak our dreams into existence.
As women, we’ve been told to be modest and not brag. Society tells us not to dream too big in case we get hurt. Forget that!


When we share our dreams, we ...

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Transform Your Marketing Strategy with a Detailed Buyer Persona audience content creation marketing

Every day feels like a battle. You work hard, create content, run ads, but nothing seems to connect. You worry that you’re not reaching the right people. This constant doubt is draining and frustratin...

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Your Marketing Strategy Probably Isn’t Even a Strategy marketing

As a small business owner, you wear many hats, and marketing might not be your favourite one. You might feel like you're always playing catch-up with the latest social media algorithms or email market...

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