Helping You Grow Your Business

You're scrolling through your social media feed, and there it is again – another post from your competitor showing their latest success.

Their bright pictures, glowing customer reviews, and cool new ...

I get it—you’re an overachiever who doesn’t want to look stupid. You might worry that trying something new and failing will make you look unprofessional or inexperienced. But here’s the thing: if you ...

I recently led a "How to Create a Clear Marketing Message" workshop for the Women in Business NB Entrepreneurship 101 program. This two-hour session was designed to help women clarify their messaging ...

It’s time to speak our dreams into existence.
As women, we’ve been told to be modest and not brag. Society tells us not to dream too big in case we get hurt. Forget that!

When we share our dreams, we ...

Every day feels like a battle. You work hard, create content, run ads, but nothing seems to connect. You worry that you’re not reaching the right people. This constant doubt is draining and frustratin...

As a small business owner, you wear many hats, and marketing might not be your favourite one. You might feel like you're always playing catch-up with the latest social media algorithms or email market...

Most people overcomplicate marketing.

Especially when they rush into convincing their followers how great they are and sharing their story.

So, here's Marketing 101:

Step 1: Care About Your Audienc...

I recently had a reader reach out, struggling with how to reach an audience who doesn't even know her product/service exists. She runs a 3D printing business, so this week, we're going to help her out...