POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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AI Marketing Tools for Small Business Owners Who Do It All
The Job You Do the Same Way Every Week My husband took a week and a half off recently. I had two very different reactions to that, and one of them wasn’t pretty. There was the voice that said, “You can’t go away that long.” And there was the other voice, the one that said,…
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Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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How to Gain Email Subscribers Through Social Media
Social media puts your business in front of a lot of people. None of those people are actually yours until they’re on your email list. Here’s how to use social media as the front door to your list, instead of treating it as the destination. Make it stupidly easy to subscribe A lot of businesses…
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How to Create a Year’s Worth of Email Content
Planning a full year of email content sounds like a lot. It doesn’t have to be. A little organization up front builds you a system that carries you through every month, no more scrambling for ideas the night before you hit send. Here’s how to actually do it. Start with what you’re trying to achieve…
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6 Types of Email Content to Send to Your Audience
“I don’t know what to send my list.” That’s one of the most common things business owners tell me about email. Fixing it doesn’t take a professional writer. It just takes a few reliable buckets of content to pull from when you sit down to write. Here are six kinds of emails that actually work,…
Post Road Marketing • Saint John, NB
The Dispatch
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