POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting.…
Latest Reads
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
FROM THE FOUNDER
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Pros and Cons When Using AI Within Your Business Strategies
Artificial intelligence (AI) has been rapidly advancing and changing the way businesses operate. From automating repetitive tasks to predicting consumer behaviour, AI is a powerful tool that can provide businesses with a competitive advantage. However, like any tool, it has its pros and cons. In this blog, we will explore the advantages and disadvantages…
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How to Gain Email Subscribers Through Social Media
Social media has become a powerful tool for businesses to reach their target audience and gain email subscribers. With billions of users on platforms such as Facebook, Instagram, Twitter, and LinkedIn, the potential for reaching new subscribers is huge. In this blog post, we’ll discuss tips for gaining email subscribers through social media that…
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How to Create a Year’s Worth of Email Content
Creating and managing email content strategy for your company can be very overwhelming. Where do you even start? With so many platforms to choose from and so many topics to cover, it’s easy to feel overwhelmed. But, with proper planning and organization, you can create a content strategy that will last an entire year…
Post Road Marketing • Saint John, NB
The Dispatch
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