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How to plan a brand photoshoot by Erica L Waddell at Post Road Marketing

How to Plan a Brand Photoshoot


Brand photography is a way to show your brand with images. These images can represent your tone, products, business space and team. Don’t settle for only a great headshot.

Investing in brand photos in this creates a sense of trust. Find a photographer that you feel comfortable in front of and let them work their magic.

If you can't afford to hire a photographer, ask a friend to snap some photo's with your phone. Most new smartphones have high-quality cameras.

Every business needs a stack of branded photos in its arsenal. Having a brand photoshoot allows you to set the tone and create a great first impression. 

People often gravitate to businesses that visually engage them. Be creative and unique in your approach. I recommend planning the photos you need. Visit a Pinterest board I've created for some inspiration. Show your ideas to the photographer in advance. Plan several outfits, gather any props and keep those images handy on shoot day to reference back to.

It's great to invite your customers into your photo's so your audience can get an idea of what it's like to work with you.

Showing the product, how to use it, and the results the product gives spikes curiosity. Words and photos go hand in hand. Building your authority and positioning you as an expert in your audience's mind.

You must ensure your photographer is taking the majority of your photos in landscape. Otherwise, it's hard to use portrait images on your website. Any landscape image can be cropped into a portrait image that you can use on social media.

You can use your brand photos in any place you are advertising your company.

  • Website
  • Social media
  • Newsletter
  • Blog
  • Packaging
  • Emails
  • Launching new products/services

Captivating your audience with visuals allows you to create a connection. Showcasing your brand images gives life and personality to your business. These photos allow your audience to feel like they are getting to know you better. And this creates a deeper sense of trust.

If you are reading this and are feeling overwhelmed, it’s ok! Start small. Start with updating your website photos once a year. Make a budget for brand photography like you would for any business expense. You, as a business owner, need to always be adding more value to your brand, and this is an easy way to do it.

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