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Smiling woman with text overlay 'You've Got To Be Known for Something,' highlighting the happiness of clients who know how she helps them succeed.

Why Your Customers Don't Understand What You Do (And How to Fix It) marketing foundations

You're offering incredible products or services, but you're missing out if people don’t associate your name with a specific solution.

When I started my business in 2014, I focused on helping busines...

The Difference Between Marketing to Consumers and Businesses marketing foundations

I recently led a "How to Create a Clear Marketing Message" workshop for the Women in Business NB Entrepreneurship 101 program. This two-hour session was designed to help women clarify their messaging ...

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How to Design a Sales Funnel that Gets Results in 5 Simple Steps

If you implement these strategies you will get a return on your investment almost immediately!

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