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Billboard reading β€˜Most women underprice for the same quiet reason,’ illustrating confidence-based pricing and value perception for women business owners
Small Business Pricing: Stop Apologizing for What You Charge brand foundations overwhelmed entrepreneurs

They ask your price. Your voice goes up like a question.

You feel a hot flush of panic. You start explaining. You justify. You might even offer a discount before they've even blinked. You're so worri...

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