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6 Types of Email Content to Send to Your Audience by Erica L Waddell at Post Road Marketing

6 Types of Email Content to Send to Your Audience

email marketing


One of the biggest things we hear from our clients is, "I don't know what to send to my audience in emails." So we are here to tell you that you don't have to be a blogger or professional writer to deliver great content to your email subscribers. Here are 6 types of email content that you can send out.


Testimonials and Reviews

Social proof is one of the best ways to close deals and drive sales. If you can wrap it up into an actual customer story instead of just a quote, you can nurture and engage existing customers and inspire new ones to convert. If not, a few great testimonials can easily be compiled and wrapped up in an email.


Behind the Scenes

People love to hear about what's happening behind the scenes when it comes to anything! So why not about your business too? It can be anything from writing about what a typical day looks like, to talking about what clients you're working on and how their journey unfolds. Your audience will love the authenticity of these emails. People love to hear about the good, bad and grittiness that comes along with running a business.


Social Media Posts and Blogs

You can recycle your content on all platforms. So, for example, if you go and look on your social media and spot some posts that did really well and people were interested and engaged, then turn it into an email. Many of your followers aren't seeing all of your social media posts, so resharing it in an email will broaden the exposure. Same thing with blogs. If your business does a blog, turn it into an email. You can create a blog, email and social media post all with one concept or thought.


Promotions or Loyalty Rewards

One way to accomplish this is to mix in some content with your promotions. Make your promotional emails focus on the sale or offer, and highlight this focus using your stand-out CTA. Beneath the main offer, you can provide additional free content that supplements the offer. It's an easy email you can send out showcasing what your business is currently providing. Sending rewards based on purchases is also a great email to send out. For example, if you spend X amount, you'll receive 10% off of your next purchase of a product/service. It's a great incentive that your subscribers can look forward to in an email.


Industry News

You can share with your email subscribers whatever latest news has surfaced within the industry. It doesn't have to be a novel, it can be as simple as sharing some research or statistics.



One of the easiest ways to create an email is by writing out a tip. What tip can you give your audience to solve a problem? It doesn't have to be several, just one is all you need. You can also take a question that you may get asked often and write the answer out in an email.

If your business is new and you don't necessarily have a lot of customer interaction yet, you can research what people tend to ask a lot about or highlight what solution you can provide.

Don't overthink things when it comes to emails; keep them simple. You don't need fancy colours, fonts and an overwhelming amount of images. The email should look like an email. Keep it easy on the eyes and your language clear.



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If you implement these strategies, you will get a return on your investment almost immediately!

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