POST ROAD MARKETING
The Weekly
Route Planner
A short weekly email for women business owners who are done with vague tips and tactic overload. One clear idea. Every Monday Past issues are all here.
2026
Brand Messaging Examples That Actually Drove Growth (Not Viral Chasing)
You’ve heard me say “brand messaging” probably a hundred times. And I’d bet half the time you’re hearing it, you’re nodding along but not totally sure what I actually mean. That’s not on you. Nobody talks about it plainly. Everyone’s selling you something else instead. Most of you are chasing followers. Engagement. Going viral. Because…
-
Productive AI procrastination is still productive
Three years of watching AI content, and I genuinely could not tell you what I had to show for it. I played with platforms. My feed was full of people calling themselves experts. A lot of noise, not much payoff. Then the CustomGPT suite I built changed that a little. Sales came in. Okay, maybe…
-
Q1 is done. Now look at it honestly.
Most small business owners have a general idea of how much money they made last quarter. They couldn’t tell you much beyond that. Which webpage brought in the most visitors? Whether those visitors did anything once they got there. Which part of their marketing actually moved someone toward buying, and which part just kept them…
-
You might not own your own website
I am working on a situation right now that reminded me why I keep talking about this stuff. Someone had a website built years ago. She just had it updated by someone new. The newer developer ran into trouble, did not quite know how to fix it, and started going quiet on her. Now her…
-
We’re automating loneliness now
I saw something this week that I haven’t been able to shake. A creator announced they’re automating their Instagram DM replies and then teaching a class on how to do it. Not scheduling, not email sequences. The actual back-and-forth with real people who reached out. I keep thinking about that alongside everything I read about…
-
Your website is giving your competitor clients
Your website reads like a resume. Credentials. History. Awards. Everything you have accomplished and why you are the best option. Your customer landed on your page with one question. Can this person fix my problem? If your website does not answer that in the first five seconds, she leaves. She has four other tabs open,…
-
I asked 20 women about these tools. Nobody heard of them.
Most small businesses assume they can’t go up against the big players online. No ad budget, no marketing team, no chance. That’s mostly true. Except for one thing. When someone types a question into Google or asks ChatGPT for a recommendation, the algorithm doesn’t care how big your business is. It cares whether your content…
-
All you want is for someone to say, “Your business changed my life.”
Getting a good review feels like a performance review you actually want. That little hit of dopamine when someone says, “This was exactly what I needed.” We all know reviews are important. But knowing they’re important and actually getting them are two different things. Most business owners are terrible at asking for them. It feels…
-
The worst thing you can do when someone says “too expensive”
A client called me last week in full panic mode. She’d just gotten off a discovery call. The prospect loved her. Loved the offer. Loved everything. Until she heard the price. “She said it was too expensive. Should I just give her a discount?” No. Hard no. Here’s the thing about discounting: the second you…
-
What moving an online business actually looks like
So I’m moving my entire online business to a new platform right now. Website, shop, emails. All of it. And instead of just popping up on the other side as if nothing happened, I figured I’d pull back the curtain. Because if you ever have to do this (and let’s be honest, you probably will…
-
The marketing tactic I refuse to use
Someone asked me at a workshop last week: “What’s your cold outreach strategy?” I said, “I don’t do cold outreach.” You should’ve seen their face. Like I’d just admitted I sacrifice small animals under a full moon or something equally unhinged. But here’s the truth: cold outreach feels spammy to me. And I’m not doing…
-
The trap I didn’t see coming (and you might not either)
The trap I didn’t see coming (and you might not either) Here’s a question worth 10 minutes of your time today: If you needed to move your website tomorrow, how hard would it be? Not “would you want to” – how hard would it actually be to take everything with you? I’ve been on Kajabi…
2025
-
Before you set new goals, read this.
Feeling Behind? Here’s a Different Way to Look at It Right now, I feel like I’m behind. There’s too much in motion. Too many open loops. And definitely no work-life harmony to be found. I’ve been here before. Every time I start measuring myself against what’s not done, it looks like I’m standing still. That’s…
-
Don’t hate me… but this part of your site needs to change
Don’t Hate Me… But This Part of Your Site Needs to Change Last week, I told you there was another small moment on your site that creates more friction than you would ever expect. It is subtle, familiar, and easy to miss because almost everyone does it without thinking. It is the social media icons…
-
I’m trying to checkout but something on your site is stopping me
Why Your Customers Aren’t Telling You About This Problem Unfortunately, your customers won’t email you to say this. There is a moment on your website that almost no one pays attention to, and it is where more sales disappear than anywhere else. It happens right after someone enters their email into your pop-up. The Hidden…
-
If your offer sounds like a tech manual, we need to talk
Let’s be honest. If your product description or sales page starts with “4 modules, 3 calls, handcrafted, ethically sourced, bonus video, unlimited access”… you’ve already lost her. You’re not selling a microwave. You’re offering a turning point. But somewhere along the way, the internet taught us to list features like we’re on QVC. To rattle…
-
If farts in jars can sell, your offer can too.
You run a business. Ideas come easy to you. You probably have ten new ones before lunch. Half-mapped offers. Notes in your phone. Folders labelled “someday.” There’s nothing wrong with that. Until the pile of new ideas starts to bury the one that could actually work. That pressure to create something new all the time?…
-
If effort paid off, you’d be a millionaire.
You’ve done what they told you. You bought the course. Downloaded the workbook. Filled out the template. You answered the three “smart” questions every program swears will fix your marketing: What do you do? Who is it for? Why does it matter? And yet… You’re still watching good posts die in silence. Still wondering why…
-
What you’re giving is gold — here’s why they’re not seeing it.
You’ve got a folder. The one packed with free downloads, swipe files, and checklists you swore you’d “circle back to.” You’ve created some, saved a dozen more, and chances are — you’re still not sure what to do with any of them. But hey — you’re adding value, right? Here’s the hard truth: You don’t…