Website & Conversion
I am working on a situation right now that reminded me why I keep talking about this stuff. Someone had a website built years ago. She just had it updated by someone new. The newer developer ran into trouble, did not quite know how to fix it, and started going quiet on her. Now her domain is stuck because the person who originally built the site has the login information. We are depending on them to send the right codes and get things moving. It is not their fault. It is just not their priority either. Neither of the two…
Your website reads like a resume. Credentials. History. Awards. Everything you have accomplished and why you are the best option. Your customer landed on your page with one question. Can this person fix my problem? If your website does not answer that in the first five seconds, she leaves. She has four other tabs open, and nobody has time to dig through a business biography looking for a reason to stay. I see this with non-profits too. Websites written entirely for funders and grant committees, full of impact statistics and organizational history. Meanwhile, the people the organization exists to help…
So I’m moving my entire online business to a new platform right now. Website, shop, emails. All of it. And instead of just popping up on the other side as if nothing happened, I figured I’d pull back the curtain. Because if you ever have to do this (and let’s be honest, you probably will at some point), you deserve to know what it actually looks like. Spoiler: it looks like my dining room table covered in sticky notes. The part that actually went well: I used AI to write a Python script that extracted 100 blog posts and 63…
The trap I didn’t see coming (and you might not either) Here’s a question worth 10 minutes of your time today: If you needed to move your website tomorrow, how hard would it be? Not “would you want to” – how hard would it actually be to take everything with you? I’ve been on Kajabi for 6-7 years. All-in-one platform. Convenient. Until the recent price increase made me reassess whether they’re actually doing anything spectacular enough to justify what they charge. So I decided to move. That’s when I discovered something I’d never thought to check: I can’t export my…
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
You put an offer out, and it doesn’t quite do what you hoped. It doesn’t crash and burn. It just… underperforms. A few people pay attention, someone says, “This looks great,” but the sales don’t match the effort you put into it. And after a while, you start wondering what needs to change. So you go back to the page. You add context. You clarify your thinking. You explain the process more carefully, layer in more detail, and try to make the value unmistakable. All good instincts. The problem usually isn’t that people don’t understand what you’re offering. It’s that…
Most businesses treat their “About Us” page like a dry, boring resume. But did you know it’s usually the second most-visited page on a website? They are usually filled with long stories and big words that do not actually mean anything. You have probably seen them—the ones that use jargon to sound important but leave you feeling more confused than when you started. Let’s be honest: those are just fancy ways of saying nothing. When a prospect clicks that link, they aren’t just looking for your start date—they are looking for a reason to trust you. They want to know:…
Your site needs an FAQ. Seriously. You’ve probably had this thought more than once. If more people saw this, it would work. It feels logical. Your stuff is good. Your offer makes sense. The business has legs. The only thing missing, it seems, is eyeballs. More traffic. More reach. More people at the door. So you keep trying to get louder. You post again. You tweak the headline. You wonder if you should finally try that other platform everyone keeps talking about, even though the idea makes you tired just thinking about it. But here’s the thing that’s easy to…
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for the most part, it’s just… quiet. You feel like you’re shouting into the void, and the void isn’t even bothering to echo back. You think you need to be louder. More aggressive. More… annoying. You’ve been told that if your list isn’t growing, you’re not…
Most of December, we were talking about your website. And from your replies, I know a lot of you made small changes that created real movement. So let’s keep going. It’s a new year. If we’re going to spend time on anything, let’s pick the work that actually improves your business. And I need to say this clearly: Social media feels urgent. But it is not the most important thing in your business. Since summer, my posting has been inconsistent at best. And I’ve still been fully booked. To the point that I’ve had to start pushing projects out. What…
“Nobody wants another ‘10% off’ popup.” They tell you to “build your list.” They make it sound so simple. Just offer a freebie, they say. A checklist. A guide. An “ethical bribe.” And so you do. You spend a week creating a PDF that you’re actually proud of. You put it on your website. You wait. And then… crickets. Or worse, you get a handful of subscribers who download your freebie and then vanish into the digital ether, never to be heard from again. It feels… transactional. Like you’re starting a relationship with a handshake when you’re looking for a…
Don’t Hate Me… But This Part of Your Site Needs to Change Last week, I told you there was another small moment on your site that creates more friction than you would ever expect. It is subtle, familiar, and easy to miss because almost everyone does it without thinking. It is the social media icons sitting in your menu bar. Most small business owners add them with the best intentions. It feels friendly. It feels modern. It feels like one more way for people to find you and follow along. But when someone is on your website, something different is…
Why Your Customers Aren’t Telling You About This Problem Unfortunately, your customers won’t email you to say this. There is a moment on your website that almost no one pays attention to, and it is where more sales disappear than anywhere else. It happens right after someone enters their email into your pop-up. The Hidden Friction in Your Checkout Process You offer a small discount to help them take the next step. They type their email because they are already interested. They hit submit expecting to keep going. Instead, everything slows down because the next thing you ask them to…
You have 47 different ways to describe your business. None of them feel right. You’ve tried to be clever. You’ve tried to be unique. You’ve spent hours trying to find a new way to say what you do, because you’ve been told that’s how you stand out. But the blank stares you get in return tell a different story. The polite nods. The quick subject changes. Nobody is getting it. And it’s costing you. Here’s the truth no one is telling you: The easiest way to stand out is to be painfully, unapologetically clear. And that’s actually much harder than…
Fifteen seconds into explaining. Their eyes glaze over. You know the look. That polite nod. The smile that doesn’t quite reach their eyes. The person who asked what you do is now mentally writing their grocery list while you’re mid-sentence. It happens at networking events. Family dinners. Even on sales calls with people who should want to hear this. You’re not boring. Your work isn’t boring. But somewhere between “So what do you do?” and your answer, you lost them. And here’s what nobody’s telling you: this isn’t about your elevator pitch needing work. It’s not about confidence. It’s about…
You spent thousands on a beautiful website. You picked the perfect fonts, the exact right shade of beige, and a photo of you laughing with a coffee cup. It’s pretty. It’s professional. And it’s doing absolutely fuck all for your business. Your website is like a gorgeous, expensive sports car with no engine. It looks the part, but it’s not going anywhere. It’s not bringing in clients, it’s not making you money, and you’re starting to wonder if you just flushed a giant pile of cash down the toilet. Here’s the gut punch: Your website isn’t a brochure. It’s a…
Okay, let’s talk. You’re staring at your phone, a half-written caption mocking you, and the pressure to post something, anything on Instagram is giving you a low-grade anxiety buzz. Some guru, somewhere, told you that if you don’t post every single day, your business will shrivel up and die. How’s that feeling? Like you’re on a hamster wheel powered by your own tears? Yeah, we thought so. Here’s the skinny: that “post every day” rule? It’s for influencers. You know, the ones whose entire job is to be popular online. If your business is selling a product or a service—something…
Let me guess. You’ve spent hours agonizing over your Instagram grid, trying to find the perfect filter, writing and rewriting captions… all for a handful of likes and a DM from a bot. Meanwhile, your Google Business Profile is sitting there like a sad, neglected houseplant. You probably set it up once, filled out a few fields, and then promptly forgot it existed. And in doing so, you’re ignoring the single most powerful, high-intent client-attraction tool you have at your disposal. Here’s a gut punch for you: 97% of people look for local businesses on the internet. And where do…
You know what nobody tells you about running a business? That you’d spend more time writing Instagram captions than actually doing the work you want to do. The work you’re good at. The work that actually serves your clients. Last month, how many hours did you lose to marketing tasks? Not strategy. Not relationship building. Just the repetitive grind. Writing captions. Scheduling posts. Tweaking email subject lines. Reformatting the same content for different platforms. If you’re like most business owners, it was easily 10-15 hours. Maybe more. And at the end of it, you were exhausted, the content was mediocre, and…
You know that feeling when you’re drowning in your own to-do list, but somehow adding “post on Instagram” feels like the most urgent thing? When you’ve got actual business to run, but you’re paralyzed by the thought of what to caption that photo you took three days ago? When you’re lying awake at 2 AM wondering if you’re the only entrepreneur who feels like social media is slowly sucking the life out of your business? You’re not. And that crushing weight of social media overwhelm isn’t a character flaw—it’s the predictable result of a system designed to keep you spinning…
Why Your Website’s First Words Matter More Than You Think There’s a spot on your website where people disappear faster than anywhere else. It happens before they scroll, before they click, before they even know what you offer. And yes, this matters all year. But in December, it matters even more. People are rushed. They’re distracted. They’re scanning, not reading. Here’s the part most small business owners never realize: people decide whether to stay or leave based on the very first words they see. And for most websites, those first words don’t actually say anything. You’ve seen these lines everywhere:…
You’re doing everything “right,” so why does it feel so wrong? Let’s get one thing straight: this isn’t your fault. You’re not lazy. You’re not a bad business owner. You’re not “bad at social media.” You’re a smart, capable entrepreneur who’s been fed a steady diet of bullshit from the “social media industrial complex.” They’ve sold you a system designed to keep you on the hamster wheel, a system that profits from your confusion and rewards your frantic activity with fleeting vanity metrics. They’ve convinced you that the answer to your marketing woes is always “more,” when the real problem…
She lost 4,000 followers in minutes—don’t be next At 2:00 PM on a Thursday, I got the text. It was from a client. Her Instagram account—the one with nearly 4,000 followers she’d spent years building—was being hacked. Right then. She was locked out. Powerless. Watching from the outside as something she had poured her heart into was taken from her. Here’s the hard truth: When you’re in that moment of panic, there’s very little someone like me can do. I can’t magically stop it. If I’m on a Meta Business Suite I can try to remove your profile to prevent…
You’re offering incredible products or services, but you’re missing out if people don’t associate your name with a specific solution. When I started my business in 2014, I focused on helping businesses use Facebook more effectively. I became known as the “Facebook Simplifier,” helping businesses build awareness and increase sales through simplified, strategic use of Facebook. Anytime anyone had an issue with Facebook, they reached out to me. My inbox blows up if Facebook goes down because people assume I can fix it. This initial focus did wonders for my business. People knew exactly what I did and how I…
I recently led a “How to Create a Clear Marketing Message” workshop for the Women in Business NB Entrepreneurship 101 program. This two-hour session was designed to help women clarify their messaging and focus on positioning everything towards their customers. The workshop went wonderfully. The participants were highly engaged, asking insightful questions, and experiencing significant “Aha!” moments. At the end of their program, each trainer received feedback, and while mine was overwhelmingly positive, there was one comment that caught me off guard. The comment stated: “This workshop was mainly concentrating on end customer. Would help to have marketing B2B based…
Every day feels like a battle. You work hard, create content, run ads, but nothing seems to connect. You worry that you’re not reaching the right people. This constant doubt is draining and frustrating. You see other businesses thriving and can’t help but wonder, “What are they doing that I’m not?” Each failed campaign feels like a personal failure, making you feel even more isolated and unsure. You want to connect with your audience, but it feels like you’re missing the mark. Without clear guidance, your marketing feels like throwing spaghetti at the wall, hoping something will stick. The fear…
As a small business owner, you wear many hats, and marketing might not be your favourite one. You might feel like you’re always playing catch-up with the latest social media algorithms or email marketing best practices. It’s not just about keeping up with trends; it’s about feeling confident in your marketing efforts. You value authenticity and community, and you don’t want your business to come off as pushy or salesy. You want your marketing to feel genuine and aligned with your values. If you’re a woman who feels overwhelmed by marketing, you’re not alone. The world of marketing can seem…
Creating your website should be a breeze, not a burden. You don’t need to be a tech genius to craft a stunning website that ticks all the legal boxes. Every day, I meet with clients who operate without these critical policies, often unaware of their necessity. It’s a reality that sends shivers down the spine. The potential fines for non-compliance are not just substantial; they’re downright staggering. Don’t let your website be a sitting duck for legal trouble – arm it with the right policies and shield it from potential lawsuits! Imagine crafting your website – picking colors, fonts and…
I recently had a reader reach out, struggling with how to reach an audience who doesn’t even know her product/service exists. She runs a 3D printing business, so this week, we’re going to help her out! Why It Matters: Learning to reach customers who aren’t looking for what you offer can bring new opportunities, boost brand awareness, and increase sales without facing direct competition. Why It’s Tricky: Many struggle with this because they: Don’t know unique ways to market. Fear trying new marketing methods. Unsure how to tell customers about their product/service. Find it hard to interest a specific group.…
Are you struggling to expand your business while juggling family responsibilities? I understand your frustrations all too well. Despite your dedication and hard work, it can feel like you’re stuck in a rut. Things can seem even bleaker with low engagement, inactive social media, and increasing pressure—it’s like a never-ending cycle. But what if I told you there’s a way out? Envision your words captivating and deeply connecting with your audience. Imagine your business thriving not through aggressive sales tactics but by sharing stories that resonate and motivate. Today, we introduce your hidden talent: Copywriting through Storytelling. Every word you…