POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting.…
Latest Reads
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
FROM THE FOUNDER
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Increase Your Visibility Online- Part One
Building a strong online presence is essential for businesses looking to thrive in today’s digital landscape. In this six-part series, we share our top tips for boosting your online visibility and attracting more customers. From optimizing your website to utilizing social media and paid advertising, we cover a range of strategies that can help…
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Increase Your Visibility Online- Part Two
Search Engine Optimization (SEO) Welcome to Part 2 of our 6-part series on improving your online visibility. In this post, we’ll dive into the world of search engine optimization (SEO), one of the most powerful ways to attract more visitors to your website. SEO can seem overwhelming, but there are several steps you can take…
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How to Market Your Business When You Are Busy
As a business owner, you have a lot on your plate. From managing daily operations to handling employee schedules, finding time to focus on marketing your business can be challenging. However, not paying attention to your marketing efforts can lead to declining sales and profits, so staying on top of your marketing game is…
Post Road Marketing • Saint John, NB
The Dispatch
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