POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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AI Marketing Tools for Small Business Owners Who Do It All
The Job You Do the Same Way Every Week My husband took a week and a half off recently. I had two very different reactions to that, and one of them wasn’t pretty. There was the voice that said, “You can’t go away that long.” And there was the other voice, the one that said,…
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Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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How Small Business Owners Can Use Empathy to Drive Sales
Empathy sounds like the soft part of business. The thing you do once pricing and positioning are already handled. I’ve come to think that’s backwards. Understanding what your customer is actually feeling when she comes to you is one of the most practical sales skills there is, and it costs nothing to start using. Most…
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5 Steps to Bounce Back After a Failed Marketing Strategy
A campaign flops badly and the first thing that shows up isn’t a plan. It’s a feeling: maybe you’re just not cut out for this. I think that feeling lies to you more than any bad ad ever could. One failed launch is information. It’s never a verdict on whether you can do this. Here’s…
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Canva Magic Write for Small Business: What It’s Actually Good For
Every few months another AI tool shows up promising to write your marketing for you. Canva’s Magic Write is one people ask me about a lot. I think it’s genuinely useful. I also think most of the advice floating around oversells what it can actually do for a small business. Magic Write is Canva’s built-in…
Post Road Marketing • Saint John, NB
The Dispatch
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