POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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AI Marketing Tools for Small Business Owners Who Do It All
The Job You Do the Same Way Every Week My husband took a week and a half off recently. I had two very different reactions to that, and one of them wasn’t pretty. There was the voice that said, “You can’t go away that long.” And there was the other voice, the one that said,…
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Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Maximize Your Marketing with Little Money
You don’t have five thousand dollars sitting around for ads. Five hundred might be a stretch too. Marketing with little money is still marketing, and neither number is a reason to sit still and wait for a bigger budget before you promote your business. Most businesses put somewhere between 8 and 12 percent of revenue…
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6 Benefits of Using Canva to Market Your Business
You sat down to make one graphic for tomorrow’s Instagram post. An hour later, you’re still swapping fonts, and the caption still isn’t written. That scramble is what using Canva to market your business can feel like without a plan. That’s Canva in a nutshell for a lot of small business owners. It’s the tool…
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How To Make Your Social Media Profile Stand Out
Your social media profile picture is solid. The bio reads like you wrote it yourself, because you did. People still scroll past and never click follow. A few small, fixable spots on your social media profile are quietly costing you follows. This post walks through exactly which ones, and what to put there instead. None…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places