POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting.…
Latest Reads
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
FROM THE FOUNDER
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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How to Build Business Connections with Creative Networking
Networking is an art that is essential to success in business. There’s no denying that relationships are the foundation of growth and opportunities for entrepreneurs. That’s why it’s so important to understand how to build relationships, both with potential customers as well as other industry professionals. But don’t worry – networking isn’t difficult once you…
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Maximize Your Marketing with Little Money
Marketing is essential for businesses of all sizes, but it can be challenging to do so effectively with limited resources. However, there are ways to get the most out of your marketing budget and still make an impact. In this article, we discuss how businesses can create powerful campaigns on a budget. From setting realistic…
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6 Benefits of Using Canva to Market Your Business
Marketing is essential for any business to grow and reach its potential audience. Creating visually appealing and engaging content can be a huge undertaking, especially if you’re not a graphic designer. Fortunately for us all, there’s a tool that can help you create stunning graphics without having to spend hours learning complex software. Enter Canva….
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places