POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting.…
Latest Reads
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
FROM THE FOUNDER
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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The Ultimate Guide to Promote Your Lead Magnet in Style
So you’ve created a killer lead magnet that is sure to attract and capture the attention of your target audience. That’s fantastic news! But here’s the thing – having an outstanding lead magnet is only half the battle. You may recall a previous post we shared titled “Making Every Minute Count: How Lead Magnets…
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Making Every Minute Count: How Lead Magnets Amplify Your Client Base
As a female entrepreneur, you’ve already accomplished an incredible feat. You’ve launched your small business with a heart full of passion and a soul full of determination. Your entrepreneurial journey has seen your business idea take root, sprout, and blossom into reality. It’s been a labour of love, and now it’s time to cultivate…
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Why You Should Repurpose Your Content: Unleash Success
Are you a busy woman entrepreneur caught in the continuous loop of generating fresh content? Are you spending precious hours brainstorming content ideas, only to struggle with maintaining consistent engagement? There’s a solution waiting to be discovered: content repurposing. What if we told you that your existing content is a treasure trove waiting to be…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places