POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
Latest Reads
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Streamline Your Marketing Approach for Authentic Connections
Most people overcomplicate marketing. Especially when they rush into convincing their followers how great they are and sharing their story. So, here’s Marketing 101: Step 1: Care About Your Audience Before you start marketing, think about your audience. Understand what they feel and what they want. This is the first step to good marketing. Step…
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Unlock Growth: Strategies for Reaching Untapped Markets
I recently had a reader reach out, struggling with how to reach an audience who doesn’t even know her product/service exists. She runs a 3D printing business, so this week, we’re going to help her out! Why It Matters: Learning to reach customers who aren’t looking for what you offer can bring new opportunities, boost…
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5 Controversial Opinions On Entrepreneurship 99% Of The World Agrees With—But I Do Not
I have been interested in entrepreneurship for a long time. And over the past 12 years, I have come across a lot of strong opinions about entrepreneurship that, at first I agreed with, and then the more I learned and educated myself the more I disagreed with. Until eventually, I reached a point where I…
Post Road Marketing • Saint John, NB
The Dispatch
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