POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
postroadmarketing.com/blog
New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
-
Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
-
The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
-
Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
Latest Reads
-
Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
-
Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
-
Why Was My Instagram Account Disabled?
After the shock of finding my account gone settled, I spent the weekend doing research. I wanted to understand whether I had caused this somehow, how common it actually was, and what other business owners had done when it happened to them. What I found was more unsettling than I expected. The short version: most…
-
Instagram Account Disabled: What to Do First
On February 19, 2021, I opened Instagram the way I do every morning. My account’s gone. A message saying my Instagram account was disabled for violating the terms of service. No explanation of which term, which post, or what triggered it. I posted a couple of times a week and never received a warning. If…
-
Social Media vs Email
Last week we all saw just how important an email list really is. If those followers aren’t on your list you would have no way to contact them. The easiest way to grow your email list is to create a sales funnel. A sales funnel works to capture new leads, provides value, and allows…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places