POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
Latest Reads
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Content Upgrades: What They Are and Why You Need to Use Them
Content upgrades are a great way to grow your email list. A content upgrade is a bonus piece of content that you offer on your blog/website as a bonus to the reader. It’s more than giving away free content, the reader must enter their email address to receive that extra content. Once they complete…
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Brand Storytelling Benefits: The Importance of a Brand Narrative and Where to Start
For a long time, marketing and advertising focused on the brand or business talking “at them,” not “with them.” It was a one-sided conversation. Consumers now embrace a more open/transparent marketing approach. People gravitate to the businesses that put effort into growing connections. Brand storytelling drives these connections. 7 Steps to Creating your own…
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Include These Privacy Laws On Your Website
Having a privacy policy on your website is required by law in most countries. Privacy policies need to define how a business (website owner) collects, stores, protects and uses personal information provided by users. Many third-party services (like Facebook advertising) require you have a valid privacy policy in place in order to comply with…
Post Road Marketing • Saint John, NB
The Dispatch
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