POST ROAD MARKETING
The Weekly
Route Planner
A short weekly email for women business owners who are done with vague tips and tactic overload. One clear idea. Every Monday Past issues are all here.
2026
Q1 is done. Now look at it honestly.
Most small business owners have a general idea of how much money they made last quarter. They couldn’t tell you much beyond that. Which webpage brought in the most visitors? Whether those visitors did anything once they got there. Which part of their marketing actually moved someone toward buying, and which part just kept them…
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You might not own your own website
I am working on a situation right now that reminded me why I keep talking about this stuff. Someone had a website built years ago. She just had it updated by someone new. The newer developer ran into trouble, did not quite know how to fix it, and started going quiet on her. Now her…
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We’re automating loneliness now
I saw something this week that I haven’t been able to shake. A creator announced they’re automating their Instagram DM replies and then teaching a class on how to do it. Not scheduling, not email sequences. The actual back-and-forth with real people who reached out. I keep thinking about that alongside everything I read about…
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Your website is giving your competitor clients
Your website reads like a resume. Credentials. History. Awards. Everything you have accomplished and why you are the best option. Your customer landed on your page with one question. Can this person fix my problem? If your website does not answer that in the first five seconds, she leaves. She has four other tabs open,…
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I asked 20 women about these tools. Nobody heard of them.
Most small businesses assume they can’t go up against the big players online. No ad budget, no marketing team, no chance. That’s mostly true. Except for one thing. When someone types a question into Google or asks ChatGPT for a recommendation, the algorithm doesn’t care how big your business is. It cares whether your content…
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You might not own your own website
I am working on a situation right now that reminded me why I keep talking about this stuff. Someone had a website built years ago. She just had it updated by someone new. The newer developer ran into trouble, did not quite know how to fix it, and started going quiet on her. Now her…
-
We’re automating loneliness now
I saw something this week that I haven’t been able to shake. A creator announced they’re automating their Instagram DM replies and then teaching a class on how to do it. Not scheduling, not email sequences. The actual back-and-forth with real people who reached out. I keep thinking about that alongside everything I read about…
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Your website is giving your competitor clients
Your website reads like a resume. Credentials. History. Awards. Everything you have accomplished and why you are the best option. Your customer landed on your page with one question. Can this person fix my problem? If your website does not answer that in the first five seconds, she leaves. She has four other tabs open,…
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I asked 20 women about these tools. Nobody heard of them.
Most small businesses assume they can’t go up against the big players online. No ad budget, no marketing team, no chance. That’s mostly true. Except for one thing. When someone types a question into Google or asks ChatGPT for a recommendation, the algorithm doesn’t care how big your business is. It cares whether your content…
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All you want is for someone to say, “Your business changed my life.”
Getting a good review feels like a performance review you actually want. That little hit of dopamine when someone says, “This was exactly what I needed.” We all know reviews are important. But knowing they’re important and actually getting them are two different things. Most business owners are terrible at asking for them. It feels…
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The worst thing you can do when someone says “too expensive”
A client called me last week in full panic mode. She’d just gotten off a discovery call. The prospect loved her. Loved the offer. Loved everything. Until she heard the price. “She said it was too expensive. Should I just give her a discount?” No. Hard no. Here’s the thing about discounting: the second you…
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What moving an online business actually looks like
So I’m moving my entire online business to a new platform right now. Website, shop, emails. All of it. And instead of just popping up on the other side as if nothing happened, I figured I’d pull back the curtain. Because if you ever have to do this (and let’s be honest, you probably will…
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The marketing tactic I refuse to use
Someone asked me at a workshop last week: “What’s your cold outreach strategy?” I said, “I don’t do cold outreach.” You should’ve seen their face. Like I’d just admitted I sacrifice small animals under a full moon or something equally unhinged. But here’s the truth: cold outreach feels spammy to me. And I’m not doing…