What to Expect Each Week
Every Monday morning, the Weekly Route Planner sends one specific marketing idea straight to your inbox.
Not a list of things to try. One idea, developed fully, with a clear angle on how it applies to your business. The kind of thing that makes you look at what you're already doing a little differently.
Women entrepreneurs at an established stage of business get the most out of it. If you've been at this for a few years, you've read the generic advice. This isn't that.
Each issue takes about five minutes to read. Most weeks, you'll walk away with one thing you want to go do.
It's free. It arrives Monday. You can unsubscribe any time.
The perfect length for my neurodivergent brain — clear, accessible, bite-sized information that’s genuinely useful for business owners. I’ve been telling everyone to follow you.
— Alison M.
I absolutely love your newsletters and I don’t tell you that enough. You are very good at what you do
— Susan S.
I’ve been reading your posts and they’ve all been helpful, but this one especially resonated with me.
— Miranda K
I usually skim emails and newsletters and this is the first one that I actually grabbed a coffee and read every word. I'm finding your content so helpful. Thanks for a great way to start my Monday morning 🙂
— Ashley A
Recent issues
If your offer isn’t converting, read this
You put an offer out, and it doesn’t quite do what you hoped. It doesn’t crash and burn. It just… underperforms. A few people pay attention, someone says, “This looks great,” but the sales don’t match the effort you put into it. And after a while, you start wondering what needs to change. So you…
They click “About” – then they run.
Most businesses treat their “About Us” page like a dry, boring resume. But did you know it’s usually the second most-visited page on a website? They are usually filled with long stories and big words that do not actually mean anything. You have probably seen them—the ones that use jargon to sound important but leave…