What to Expect Each Week
Every Monday morning, the Weekly Route Planner sends one specific marketing idea straight to your inbox.
Not a list of things to try. One idea, developed fully, with a clear angle on how it applies to your business. The kind of thing that makes you look at what you're already doing a little differently.
Women entrepreneurs at an established stage of business get the most out of it. If you've been at this for a few years, you've read the generic advice. This isn't that.
Each issue takes about five minutes to read. Most weeks, you'll walk away with one thing you want to go do.
It's free. It arrives Monday. You can unsubscribe any time.
The perfect length for my neurodivergent brain — clear, accessible, bite-sized information that’s genuinely useful for business owners. I’ve been telling everyone to follow you.
— Alison M.
I absolutely love your newsletters and I don’t tell you that enough. You are very good at what you do
— Susan S.
I’ve been reading your posts and they’ve all been helpful, but this one especially resonated with me.
— Miranda K
I usually skim emails and newsletters and this is the first one that I actually grabbed a coffee and read every word. I'm finding your content so helpful. Thanks for a great way to start my Monday morning 🙂
— Ashley A
Recent issues
The marketing tactic I refuse to use
Someone asked me at a workshop last week: “What’s your cold outreach strategy?” I said, “I don’t do cold outreach.” You should’ve seen their face. Like I’d just admitted I sacrifice small animals under a full moon or something equally unhinged. But here’s the truth: cold outreach feels spammy to me. And I’m not doing…
The trap I didn’t see coming (and you might not either)
The trap I didn’t see coming (and you might not either) Here’s a question worth 10 minutes of your time today: If you needed to move your website tomorrow, how hard would it be? Not “would you want to” – how hard would it actually be to take everything with you? I’ve been on Kajabi…