You’re using AI more than ever, and still not working any less. If anything, it feels like things take longer.

You asked ChatGPT to write an email, then spent 20 minutes editing what it gave you, and somewhere in the middle of that it handed you a better idea, so you went off and mapped that out, and the email still isn’t sent.

Hundreds of Chats and Nothing Finished

Honestly, I see this constantly. My own account has hundreds of chats, full of ideas I never went back to.

I’ve been asked a lot which one to use, Claude or ChatGPT or Gemini or whatever the latest model is.

That’s the wrong question. Let me show you why.

How to Use AI in Your Business Without Picking a Winner

Every dot on there is the thing getting better at something. It could only talk at first, then it could look at things, after that it could work through a problem, and now it can go off and do the job.

Most of us are still standing on that first dot.

So start somewhere else. What’s the job you actually want off your plate?

What It Looks Like When AI Does the Job

Almost everything you’ve been shown is AI writing something and handing it straight back to you. That’s the part that keeps you busy.

Here’s what that’s looked like for me:

• I used AI to build a site that helps New Brunswick business owners find funding. You can sort it or scroll the whole list.
• I have an Agent who logs into my website and rewrites old blog posts to improve SEO/AEO. It leaves everything in draft, and I read it before anything goes live.
• This email started the same way. I handed an idea to one of them, it pulled my brand voice and my old emails to write the first version, and I changed a few things and scheduled the send.

You might not know where to start with any of that, which is fine. Go ahead and steal one of these:

1. Reading your inbox at certain times of the day and leaving the replies in draft
2. Sitting in on your meetings so nobody’s stuck taking notes and everyone can actually be in the room
3. Giving it a contract and asking where you’re getting screwed
4. Writing your social posts for the week and having them waiting Monday morning, so you can schedule them all at once
5. Digging through your industry on YouTube, reading what people actually say in the comments, and telling you what nobody’s answering

Talk to It Like You Would Talk to a Person

Now stop typing at it like it’s Google.

There’s nothing to install, no code involved, and no special way you’re supposed to phrase things. Plain language is the whole trick.

Be like the Spice Girls and tell it what you want, what you really, really want.

Open it on your phone, turn on voice mode, and just talk. Tell it about the job you want off your hands, the way you’d explain it to someone covering your desk while you’re away. Ramble, go out of order, it doesn’t matter.

Have it ask you questions until it’s got everything it needs, and then come back with a plan for getting that job done without you.

You already know how to have a conversation. That’s all this is.

So tell me, what would you hand over tomorrow if you could?

Hit reply. I want to know.

You’ve spent two years asking it what to say.

Try telling it what to do.