What to Expect Each Week
Every Monday morning, the Weekly Route Planner sends one specific marketing idea straight to your inbox.
Not a list of things to try. One idea, developed fully, with a clear angle on how it applies to your business. The kind of thing that makes you look at what you're already doing a little differently.
Women entrepreneurs at an established stage of business get the most out of it. If you've been at this for a few years, you've read the generic advice. This isn't that.
Each issue takes about five minutes to read. Most weeks, you'll walk away with one thing you want to go do.
It's free. It arrives Monday. You can unsubscribe any time.
The perfect length for my neurodivergent brain — clear, accessible, bite-sized information that’s genuinely useful for business owners. I’ve been telling everyone to follow you.
— Alison M.
I absolutely love your newsletters and I don’t tell you that enough. You are very good at what you do
— Susan S.
I’ve been reading your posts and they’ve all been helpful, but this one especially resonated with me.
— Miranda K
I usually skim emails and newsletters and this is the first one that I actually grabbed a coffee and read every word. I'm finding your content so helpful. Thanks for a great way to start my Monday morning 🙂
— Ashley A
Recent issues
The mint-green explosion you can’t ignore
The mint-green explosion you can’t ignore You saw it, didn’t you? The mint-green explosion. The countdown that had the entire world holding its breath at 12:12 pm ET on August 12. TS12. Life of a Showgirl. It practically broke the internet. But here’s what everyone missed while they were busy analyzing her “marketing genius.” This…
What ChatGPT 5.0 should (and shouldn’t) mean for your business
ChatGPT 5.0 is here. Yippee. Cue the stampede of “must-watch” webinars, $997 bootcamps, and 23-minute YouTube breakdowns on the “hidden features you can’t afford to ignore.” Translation: Another round of tech-drunk hype designed to make you feel late to a party you never RSVP’d to. Here’s the truth: If your business sucked yesterday, ChatGPT 5.0…