What to Expect Each Week
Every Monday morning, the Weekly Route Planner sends one specific marketing idea straight to your inbox.
Not a list of things to try. One idea, developed fully, with a clear angle on how it applies to your business. The kind of thing that makes you look at what you're already doing a little differently.
Women entrepreneurs at an established stage of business get the most out of it. If you've been at this for a few years, you've read the generic advice. This isn't that.
Each issue takes about five minutes to read. Most weeks, you'll walk away with one thing you want to go do.
It's free. It arrives Monday. You can unsubscribe any time.
The perfect length for my neurodivergent brain — clear, accessible, bite-sized information that’s genuinely useful for business owners. I’ve been telling everyone to follow you.
— Alison M.
I absolutely love your newsletters and I don’t tell you that enough. You are very good at what you do
— Susan S.
I’ve been reading your posts and they’ve all been helpful, but this one especially resonated with me.
— Miranda K
I usually skim emails and newsletters and this is the first one that I actually grabbed a coffee and read every word. I'm finding your content so helpful. Thanks for a great way to start my Monday morning 🙂
— Ashley A
Recent issues
What Taylor did that every guru said would ruin her
What Taylor Did That Every Guru Said Would Ruin Her You know what pisses me off the most about the Taylor Swift circus? It’s not the brands pretending to be fans. It’s not even the gurus selling “Swift-inspired marketing strategies” for $497. It’s that you watched it happen and thought, “Why can’t I have that?”…
Quick. Clever. On-trend. Gross.
So what happened after Taylor’s announcement? Every brand with a social media manager scrambled to slap mint green on their logos. Quote her lyrics. Pretend they’d been Swifties all along. You probably thought it was brilliant marketing. Quick! Clever! On-trend! I thought it was gross. Because while everyone was applauding their “genius,” I saw what…