POST ROAD MARKETING
The Weekly
Route Planner
A short weekly email for women business owners who are done with vague tips and tactic overload. One clear idea. Every Monday Past issues are all here.
2026
Q1 is done. Now look at it honestly.
Most small business owners have a general idea of how much money they made last quarter. They couldn’t tell you much beyond that. Which webpage brought in the most visitors? Whether those visitors did anything once they got there. Which part of their marketing actually moved someone toward buying, and which part just kept them…
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You might not own your own website
I am working on a situation right now that reminded me why I keep talking about this stuff. Someone had a website built years ago. She just had it updated by someone new. The newer developer ran into trouble, did not quite know how to fix it, and started going quiet on her. Now her…
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We’re automating loneliness now
I saw something this week that I haven’t been able to shake. A creator announced they’re automating their Instagram DM replies and then teaching a class on how to do it. Not scheduling, not email sequences. The actual back-and-forth with real people who reached out. I keep thinking about that alongside everything I read about…
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Your website is giving your competitor clients
Your website reads like a resume. Credentials. History. Awards. Everything you have accomplished and why you are the best option. Your customer landed on your page with one question. Can this person fix my problem? If your website does not answer that in the first five seconds, she leaves. She has four other tabs open,…
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I asked 20 women about these tools. Nobody heard of them.
Most small businesses assume they can’t go up against the big players online. No ad budget, no marketing team, no chance. That’s mostly true. Except for one thing. When someone types a question into Google or asks ChatGPT for a recommendation, the algorithm doesn’t care how big your business is. It cares whether your content…
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How to steal Black Friday tactics (without the sleaze)
Your inbox is a marketing goldmine right now. Every email flying at you this week is a masterclass in how brands try to sell — fast, loud, and often messy. It’s not just noise. It’s proof. Of what works. Of what doesn’t. Of how people write when the stakes are high. So don’t just delete.…
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Can I give you one piece of feedback on your site?
Why Your Website’s First Words Matter More Than You Think There’s a spot on your website where people disappear faster than anywhere else. It happens before they scroll, before they click, before they even know what you offer. And yes, this matters all year. But in December, it matters even more. People are rushed. They’re…
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Your Buyer Persona GPT just got an upgrade
Major Update to Buyer Persona GPT I’ve just pushed a major update to the Buyer Persona GPT and if you’re using it to understand your audience, this is going to make your work faster, deeper, and even more useful. Here’s what’s new: It now auto-translates into whatever language you write in French in, French out.…
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This is your business. The algorithm doesn’t run it
If you could hand off just one part of your business, it would be marketing. Not the work you love. Not the clients. The part where you have to explain what you do over-and-over. Show up “consistently.” And perform on platforms that don’t even feel like you. Here’s what no one tells you: You’ve been…
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September 1 isn’t a deadline
The inbox flood is coming The “hurry before it’s gone” emails. The AI courses. The $999-now-just-$37 programs. The promise that this – finally – will be the thing. And I know what that does to you. You open a tab to check one thing. You emerge an hour later with 7 “limited-time” deals in your…
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She lost 4,000 followers in minutes—don’t be next
She lost 4,000 followers in minutes—don’t be next At 2:00 PM on a Thursday, I got the text. It was from a client. Her Instagram account—the one with nearly 4,000 followers she’d spent years building—was being hacked. Right then. She was locked out. Powerless. Watching from the outside as something she had poured her heart…
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Growth isn’t a content problem.
While everyone was busy copying Taylor’s mint-green aesthetic, I did something different. I listened to the entire “New Heights” podcast. Not for the marketing tips. Not for the “strategies.” But for the real shit. The stuff that actually matters when you’re building something that lasts. And what I heard was a masterclass in everything the…