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Sell to Win Master the PAS Formula by Erica L Waddell from Post Road Marketing

Sell to Win: Master the PAS Formula messaging

Copywriting is a great tool to use to capture your customer's attention and increase sales. One of the most popular formulas used in copywriting is the Problem, Agitate, and Solve formula....

Brand Storytelling Benefits: The Importance of a Brand Narrative and Where to Start messaging

For a long time, marketing and advertising focused on the brand or business talking "at them," not "with them." It was a one-sided conversation. Consumers now embrace a more open/transparent...

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