POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
-
AI Marketing Tools for Small Business Owners Who Do It All
The Job You Do the Same Way Every Week My husband took a week and a half off recently. I had two very different reactions to that, and one of them wasn’t pretty. There was the voice that said, “You can’t go away that long.” And there was the other voice, the one that said,…
-
Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
-
The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
Latest Reads
-
Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
-
Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
-
5 Pieces of Controversial Entrepreneurship Advice
Most advice about entrepreneurship keeps repeating the same five ideas. After twelve years reading, testing, and running my own business, I think four of them are wrong. This isn’t a neutral list of tips. It’s entrepreneurship advice that goes against what almost everyone in your feed is telling you, and I stand behind every line…
-
Social Media Not Bringing Clients? Here’s What to Drop
Your feed looks busy. Comments rolling in, tags stacking up, a follower count that keeps climbing. Your inbox stays empty of actual leads. If social media not bringing clients is the frustration you keep landing on, the habits below are probably part of why. Every one of them fakes engagement instead of earning it. And…
-
My Business Is Hard to Explain? Frameworks Won’t Fix That
“My business is hard to explain” is the sentence I hear right before someone describes a business that isn’t complicated at all. Usually it’s one clear service, done well, explained badly. Nothing about the work needs five frameworks and a whiteboard to sort out. The explanation just never got put in order. That’s an uncomfortable…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places