POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
-
AI Marketing Tools for Small Business Owners Who Do It All
The Job You Do the Same Way Every Week My husband took a week and a half off recently. I had two very different reactions to that, and one of them wasn’t pretty. There was the voice that said, “You can’t go away that long.” And there was the other voice, the one that said,…
-
Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
-
The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
Latest Reads
-
Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
-
Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
-
Imposter Syndrome in Business Owners: What Actually Helps
A friend of mine, someone I think of as a total powerhouse in her field, texted me about a huge opportunity she’d just been offered. A real nomination, the kind most people would frame and hang on the wall. Her first instinct was to turn it down. “I’ll thank them for the nomination but I’ll…
-
Too Many Marketing Strategies, Not Enough Results? Here’s Why
You’ve got a notebook full of marketing advice. A tip from a podcast here, a framework from a course there, and a screenshot of someone else’s Reels strategy, saved for whenever you get around to it. Read enough of it and it starts to feel like you have too many marketing strategies and somehow nothing…
-
How Do I Get More People to Know About My Business?
You’ve got a good business. You solve a real problem for real people. And somehow, the people who need exactly what you offer never find you. Maybe you’ve typed “how do I get more people to know about my business” into Google at the end of a long day. The answer usually isn’t more marketing….
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places