Creating and managing email content strategy for your company can be very overwhelming. Where do you even start? With so many platforms to choose from and so many topics to cover, it's easy to feel overwhelmed.
But, with proper planning and organization, you can create a content strategy that will last an entire year and help you reach your marketing goals.
Here are some tips to help you plan a year's worth of content for your business.
Start with your goals.
Before creating content, you must understand what you hope to achieve with your content marketing efforts. It could be anything from increasing brand awareness to driving sales. Once you clearly understand your goals, you can tailor your content to meet these objectives.
Conduct a content audit.
Look at the content you have already produced and consider what has been successful and what hasn't. It will give you a good idea of what topics your audience is interested in and what content they engage with the most. You can take older emails and social media posts, re-write them and turn them into several emails. Adding a different graphic, resource or point of view can put a fresh twist on older content.
Need help deciding what kind of content to send read this post 6 types of Email Content to Send to your Audience
Identify your target audience.
Knowing who your target audience is and what they are interested in is key to creating content that will resonate with them. Consider their age, interests, and habits when deciding what topics to cover. Avoid sending irrelevant content in emails that don't cater to your audience. Those emails will likely do poorly. Ensure you're putting content in your emails that your audience will appreciate. Play up their pain points and answer any frequently asked questions in emails. A question may have multiple parts. Great! Send each step out in a series of emails. Then you have various emails ready to roll under that one topic.
Plan your content calendar.
Content calendars are a simple way to keep track of when and what you will publish. You can plan your content by month, quarter, or season. Consider holidays, special events, and other important dates when planning your calendar. We understand that sometimes you can't plan everything out just so. If you have an event and need to promote it, send it in an email. Companies send out multiple emails within a week sometimes. If it's something your audience needs to see, send it in an email.
Monitor your metrics, such as open rates, click-through rates, and conversion rates. By doing that, you can identify what content resonates with your audience and optimize your email marketing campaigns to achieve better results.
Tracking and analyzing data also enables you to measure your progress toward your marketing goals, identify areas for improvement, and make data-driven decisions that can improve your overall content strategy. Ultimately, monitoring and analyzing the results of your email marketing efforts help you to understand your audience better, deliver more relevant content, and achieve better business outcomes.
Take your time planning a year's worth of email content for your business. It requires forethought and organization. But by following these tips, you can create an email content strategy that will help you meet your marketing goals and keep your audience engaged.
** Utilizing an email planner to manage your ideas, you can improve your productivity and reduce the stress of trying to keep everything organized in your head. Here is one I recommend CLICK HERE (This is non-sponsored, and we receive no income from this recommendation) **
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