POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
postroadmarketing.com/blog
New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
-
Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
-
The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
-
Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
Latest Reads
-
Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
-
Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
-
5 Steps You Can Take When Rebranding a Business
A rebrand should be considered when the current brand no longer effectively serves the business’s goals and resonates with its target audience. A well-executed rebrand can help a business stand out in the market, build a stronger reputation, and attract and retain customers. If you’re considering a rebrand, here are five tips to consider: …
-
Pros and Cons When Using AI Within Your Business Strategies
Artificial intelligence (AI) has been rapidly advancing and changing the way businesses operate. From automating repetitive tasks to predicting consumer behaviour, AI is a powerful tool that can provide businesses with a competitive advantage. However, like any tool, it has its pros and cons. In this blog, we will explore the advantages and disadvantages…
-
How to Gain Email Subscribers Through Social Media
Social media has become a powerful tool for businesses to reach their target audience and gain email subscribers. With billions of users on platforms such as Facebook, Instagram, Twitter, and LinkedIn, the potential for reaching new subscribers is huge. In this blog post, we’ll discuss tips for gaining email subscribers through social media that…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places