POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business is not about being clever. It is about being clear enough that the right person reads one sentence and thinks: that’s for me. Most small business owners skip this and go straight to tactics. Better reels. More consistent posting. A new content strategy. And underneath all of it, the thing…
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
Latest Reads
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
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Feel Invisible on Social Media? It’s Not You
367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Increase Your Visibility Online- Part Five
Boosting your brand visibility just got easier with the 5th tip – email marketing Email marketing and social media marketing are both effective marketing channels, but they have different strengths and weaknesses. Here are a few ways in which email marketing can outperform social media marketing: Targeted Reach: With email marketing, you have a…
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Increase Your Visibility Online- Part Six
3 Key Metrics to Track for Improved Online Visibility Are you struggling to make an impact online? It’s not enough to create content and hope for the best. To succeed in today’s digital age, you must know whether your efforts are making a difference. That’s where tracking specific metrics comes in. By focusing on…
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Increase Your Visibility Online- Part Three
10 Powerful Reasons Why Social Media is the Third Ingredient to Boosting Your Business’s Visibility Welcome to Part 3 of our 6-part series on improving your online visibility. In this post, we’ll explore the power of social media for small businesses and share 10 reasons why it’s an essential ingredient to boosting your business’s visibility….
Post Road Marketing • Saint John, NB
The Dispatch
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