POST ROAD MARKETING
The Weekly
Route Planner
A short weekly email for women business owners who are done with vague tips and tactic overload. One clear idea. Every Monday Past issues are all here.
2026
The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
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You might not own your own website
I am working on a situation right now that reminded me why I keep talking about this stuff. Someone had a website built years ago. She just had it updated by someone new. The newer developer ran into trouble, did not quite know how to fix it, and started going quiet on her. Now her…
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We’re automating loneliness now
I saw something this week that I haven’t been able to shake. A creator announced they’re automating their Instagram DM replies and then teaching a class on how to do it. Not scheduling, not email sequences. The actual back-and-forth with real people who reached out. I keep thinking about that alongside everything I read about…
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Your website is giving your competitor clients
Your website reads like a resume. Credentials. History. Awards. Everything you have accomplished and why you are the best option. Your customer landed on your page with one question. Can this person fix my problem? If your website does not answer that in the first five seconds, she leaves. She has four other tabs open,…
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I asked 20 women about these tools. Nobody heard of them.
Most small businesses assume they can’t go up against the big players online. No ad budget, no marketing team, no chance. That’s mostly true. Except for one thing. When someone types a question into Google or asks ChatGPT for a recommendation, the algorithm doesn’t care how big your business is. It cares whether your content…
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Growth isn’t a content problem.
While everyone was busy copying Taylor’s mint-green aesthetic, I did something different. I listened to the entire “New Heights” podcast. Not for the marketing tips. Not for the “strategies.” But for the real shit. The stuff that actually matters when you’re building something that lasts. And what I heard was a masterclass in everything the…
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What Taylor did that every guru said would ruin her
What Taylor Did That Every Guru Said Would Ruin Her You know what pisses me off the most about the Taylor Swift circus? It’s not the brands pretending to be fans. It’s not even the gurus selling “Swift-inspired marketing strategies” for $497. It’s that you watched it happen and thought, “Why can’t I have that?”…
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Quick. Clever. On-trend. Gross.
So what happened after Taylor’s announcement? Every brand with a social media manager scrambled to slap mint green on their logos. Quote her lyrics. Pretend they’d been Swifties all along. You probably thought it was brilliant marketing. Quick! Clever! On-trend! I thought it was gross. Because while everyone was applauding their “genius,” I saw what…
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The mint-green explosion you can’t ignore
The mint-green explosion you can’t ignore You saw it, didn’t you? The mint-green explosion. The countdown that had the entire world holding its breath at 12:12 pm ET on August 12. TS12. Life of a Showgirl. It practically broke the internet. But here’s what everyone missed while they were busy analyzing her “marketing genius.” This…
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What ChatGPT 5.0 should (and shouldn’t) mean for your business
ChatGPT 5.0 is here. Yippee. Cue the stampede of “must-watch” webinars, $997 bootcamps, and 23-minute YouTube breakdowns on the “hidden features you can’t afford to ignore.” Translation: Another round of tech-drunk hype designed to make you feel late to a party you never RSVP’d to. Here’s the truth: If your business sucked yesterday, ChatGPT 5.0…
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Oops—wrong link. Here’s the real one.
Well, that’s ironic. I sent you an email about how perfectionism is just fear in a pantsuit… and then dropped the wrong link. Here’s the correct waitlist page for The ROAD Method: https://www.postroadmarketing.com/road-method-waitlist If you already tried to sign up and got blocked—my bad. You’re good to go now. And if you didn’t open that…
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You’ve been trying to earn your launch with polish.
There’s a special kind of shame that comes from sitting on something brilliant for years—tweaking the page, fantasizing the launch, waiting for the perfect moment that never comes. That was Summer Camp. Back then, it was called The 3-Day Workshop. I wanted it to be in person. I pictured the full experience—cozy space, handwritten name…
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If you hate marketing, read this.
You didn’t start your business to be an influencer. You started it because you know how to help people. And yet, everywhere you turn, the advice sounds the same. Post more. Show up more. Hustle more. Like somehow the answer is always more of what you already hate doing. Not because you’re lazy. Not because…