POST ROAD MARKETING
The Weekly
Route Planner
A short weekly email for women business owners who are done with vague tips and tactic overload. One clear idea. Every Monday Past issues are all here.
2026
Q1 is done. Now look at it honestly.
Most small business owners have a general idea of how much money they made last quarter. They couldn’t tell you much beyond that. Which webpage brought in the most visitors? Whether those visitors did anything once they got there. Which part of their marketing actually moved someone toward buying, and which part just kept them…
-
You might not own your own website
I am working on a situation right now that reminded me why I keep talking about this stuff. Someone had a website built years ago. She just had it updated by someone new. The newer developer ran into trouble, did not quite know how to fix it, and started going quiet on her. Now her…
-
We’re automating loneliness now
I saw something this week that I haven’t been able to shake. A creator announced they’re automating their Instagram DM replies and then teaching a class on how to do it. Not scheduling, not email sequences. The actual back-and-forth with real people who reached out. I keep thinking about that alongside everything I read about…
-
Your website is giving your competitor clients
Your website reads like a resume. Credentials. History. Awards. Everything you have accomplished and why you are the best option. Your customer landed on your page with one question. Can this person fix my problem? If your website does not answer that in the first five seconds, she leaves. She has four other tabs open,…
-
I asked 20 women about these tools. Nobody heard of them.
Most small businesses assume they can’t go up against the big players online. No ad budget, no marketing team, no chance. That’s mostly true. Except for one thing. When someone types a question into Google or asks ChatGPT for a recommendation, the algorithm doesn’t care how big your business is. It cares whether your content…
-
If your offer sounds like a tech manual, we need to talk
Let’s be honest. If your product description or sales page starts with “4 modules, 3 calls, handcrafted, ethically sourced, bonus video, unlimited access”… you’ve already lost her. You’re not selling a microwave. You’re offering a turning point. But somewhere along the way, the internet taught us to list features like we’re on QVC. To rattle…
-
If farts in jars can sell, your offer can too.
You run a business. Ideas come easy to you. You probably have ten new ones before lunch. Half-mapped offers. Notes in your phone. Folders labelled “someday.” There’s nothing wrong with that. Until the pile of new ideas starts to bury the one that could actually work. That pressure to create something new all the time?…
-
If effort paid off, you’d be a millionaire.
You’ve done what they told you. You bought the course. Downloaded the workbook. Filled out the template. You answered the three “smart” questions every program swears will fix your marketing: What do you do? Who is it for? Why does it matter? And yet… You’re still watching good posts die in silence. Still wondering why…
-
What you’re giving is gold — here’s why they’re not seeing it.
You’ve got a folder. The one packed with free downloads, swipe files, and checklists you swore you’d “circle back to.” You’ve created some, saved a dozen more, and chances are — you’re still not sure what to do with any of them. But hey — you’re adding value, right? Here’s the hard truth: You don’t…
-
You’ve Rewritten This 100 Times. The Problem’s Not You.
The ManyChat Conference: A Lesson in Clarity The ManyChat conference this week was two days packed with smart people and sharp strategies. (If you’re not familiar, ManyChat is a tool that automates messaging on platforms like Instagram and Facebook — you’ve probably seen it in action when someone says “Comment YES and we’ll DM you…
-
They can’t sell this strategy — so they never tell you
When Your Computer Slows You Down I was planning to work yesterday. I’m in the middle of a project I’m really enjoying. One of those where you just want to keep going because it’s getting good. But my computer has been c-r-a-w-l-i-n-g. Spinning rainbow, tabs barely loading, never sure it’ll make it through the next…
-
Truthfully… I’m struggling with a decision
You know what you do is valuable. You’ve got the experience. The results. The ideas. But turning that into a clear, working system that consistently brings in clients is where things slow down. Not because you’re doing it wrong. Because you’re doing it alone. You’re trying to connect the dots between messaging, content, tech, and…